Head of B2B Regional Marketing

Overview

Intuit's B2B Marketing organization is building an integrated go-to-market engine across the full mid-market spectrum, from emerging mid-market through mid-market. The Head of B2B Regional Marketing owns the execution layer that brings that strategy to life: Field Marketing, Events, and Partner Marketing.

This leader is the connective tissue between corporate marketing strategy and the field. They will align closely with sales leadership to ensure pipeline is being created and progressed through both 1st-party (Intuit-owned) and 3rd-party (industry/partner) events, and will build a partner marketing function for mid-market from the ground up. This role requires someone who can drive results through influence as much as through direct management, unifying regional/field, events, and partner motions into a single, accountable GTM function.

Responsibilities

Own regional and territory marketing plans that translate national strategy into local pipeline generation, in direct partnership with sales leadership

Build shared pipeline and revenue accountability with sales, grounded in the 2x3 buying dynamics framework (in-market, near-market, out-market) and MQA-based measurement rather than MQL volume

Drive Intuit's event strategy across both 1st-party and 3rd-party events, ensuring each event has a clear pipeline creation or progression goal tied back to sales

Influence and align event execution teams and budget owners to prioritize the events and formats that move mid-market pipeline, even without direct reporting authority over those resources

Build the partner marketing function for mid-market from scratch, including strategy, positioning, and enablement for VARs, ISVs, and strategic tech partners

Establish a marketing point of contact and roadmap visibility for mid-market partners, closing the trust gap that has stalled prior pilot efforts

Develop co-marketing and channel enablement programs that support and scale mid-market partner pilots

Ensure all regional, event, and partner programs draw from the same B2B Marketing context engine (positioning, segmentation, playbooks) so local execution stays consistent with the broader GTM motion

Partner cross-functionally with Product Marketing, Demand Gen, and GTM Tech to instrument programs and close the loop on signal-driven execution

Qualifications

10+ years in B2B marketing, with direct leadership experience across at least two of: field marketing, events, partner marketing

Track record of building or scaling regional/field marketing functions in a mid-market or SMB B2B context

Demonstrated success driving outcomes through influence, not just direct management, particularly with event and cross-functional teams outside their reporting line

Experience building a partner marketing function from the ground up, including channel strategy for VARs, ISVs, or resellers

Demonstrated ability to run field/event programs with measurable pipeline impact, not just brand presence

Strong cross-functional operator; comfortable unifying previously disconnected motions under shared metrics

Experience partnering closely with sales leadership on shared pipeline accountability

Familiarity with account-based and signal-driven marketing approaches (ABX, MQA) preferred

Prior experience in accounting/finance software, fintech, or adjacent regulated-channel ecosystems is a plus

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Intuit provides a competitive compensation package with a strong pay for performance rewards approach. This position may be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs ( about our compensation and benefits at Intuit®: Careers | Benefits). Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender.

The expected base pay range for this position is:

Mountain View $213,500 - $289,000