Area Head-Institutional Sales

Aditya Birla Group

unknownPosted Jul 17, 2026
Posting intelligenceActively listed

About the role

Designation: Assistant Manager

Location: India Tamil Nadu ABCIL - Chennai

Organization: Cement

Job Description:

Accountability

Supporting Actions

Market Intelligence

Stay updated with market trends and competitor activities

Gather market feedback and consumer insights and provide inputs on a regular basis. Provide feedback on weak area of sales, competitor price information and promotional activities

Maintain awareness of new tender release through various mediums and promptly inform Zonal KA&Project Executive

Media and Advertisement Execution

Effectively co-ordinate with agency for frontline implementation of zonal marketing plan in respective areas, in consultation with zonal branding executives.

Ensure that all advertisement material (POP material, posters, danglers) are properly displayed with higher visibility

Driving Institutional Sale

Achieve sales growth through identification of projects sites and pitching BW products at these sites

Create awareness of BW products through sampling activities at project sites and site training programs, with the support from CASC.

Participate in events along with CASC and convert the activity into business.

Execute sales visits to projects as per the defined plan and daily update to State Head pertaining to sales activities

Assist Zonal KA&Project executive in tender submission process

Manage Lead end to end and ensure conversion of leads.

Customer Experience & Relationship Management

Respond to customer complaints in a timely manner. Liaise with CASC team to address technical queries and glitches in product application

Coordinate the CASC team to ensure a thorough understanding of customer needs and planning regular follow-ups to ensure high levels of customer satisfaction

Action and close issues identified through client centricity initiatives

Ensure timely refund / replacements of damaged goods.

Commercial Management and Process Efficiency

Co-ordinate with Commercials team to raise sales invoice

Follow up with the customers for timely payment as per credit terms

Ensure adherence to sales process & system requirements

Questions about this role

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