Manager, Marketing - Demand Generation

ABOUT ADVANCED ENERGY

Advanced Energy (Nasdaq: AEIS) is a global leader in the design and manufacturing of highly engineered, precision power conversion, measurement and control solutions for mission-critical applications and processes. AE’s power solutions enable customer innovation in complex applications for a wide range of industries including semiconductor equipment, industrial, manufacturing, telecommunications, data center computing and healthcare. Advanced Energy has devoted four decades to perfecting power for its global customers and is headquartered in Denver, Colorado.

WHY BE A PART OF ADVANCED ENERGY?

Some people say it’s like working in the best of two worlds. We operate like an agile, growing, small company – you can see your work make a difference to the company every day. Things move quickly and you can see and feel it. At the same time, we’re a global company founded in 1981 and have been publicly traded for more than 28 years. We have a strong cash position, deep trust and partnership with leading customers, a global best-in-class operations capability, and a proven leadership team. We have a track record and resources to make things happen both organically and inorganically. Being part of a nimble company with a solid foundation attracts team members that are capable, driven and like a challenge. Our employees collaborate and know how to have fun inventing, working, building and winning together. At our core, we are Advanced Energy – powering the future, together.

POSITION SUMMARY:

Are you passionate about driving demand, generating qualified leads, and optimizing the customer journey across digital channels? We are seeking a strategic, data-driven Manager of Demand Generation & SEO to lead integrated marketing initiatives that increase brand visibility, drive high-quality pipeline growth, and improve conversion performance.

In this role, you will own and execute a comprehensive demand generation strategy that leverages SEO, content marketing, paid and organic digital marketing campaigns, website optimization, marketing automation, and lead nurturing programs. You will be responsible for increasing website traffic, generating qualified leads, improving marketing funnel performance, and supporting revenue growth through measurable digital marketing initiatives.

The ideal candidate combines deep SEO expertise with broader demand generation experience and has a proven track record of developing and executing multi-channel digital marketing strategies that drive business outcomes. This individual will collaborate closely with Marketing, Sales, Content, Creative, Web Development, and external agency partners to ensure alignment across customer acquisition efforts and optimize performance throughout the buyer's journey.

RESPONSIBILITIES:

Demand Generation Strategy & Campaign Management

Develop and execute a comprehensive demand generation strategy aligned with business growth and revenue objectives.

Create and manage integrated marketing campaigns across organic search, paid search, email marketing, content marketing, social media, and retargeting channels.

Develop lead generation and lead nurturing programs designed to increase marketing-qualified leads (MQLs), sales-qualified leads (SQLs), and pipeline contribution.

Partner with Sales leadership to optimize lead handoff processes, lead quality, and funnel conversion rates.

Collaborate with internal stakeholders and agency partners to execute digital campaigns that drive demand and accelerate customer acquisition.

Establish annual, quarterly, and monthly demand generation goals and performance benchmarks.

SEO Strategy & Organic Growth

Develop and maintain a comprehensive SEO roadmap designed to increase organic traffic, search visibility, and lead conversion.

Conduct content gap analyses, keyword research, competitor analyses, audience research, and SERP landscape evaluations to identify growth opportunities.

Develop and execute SEO strategies that support both brand awareness and lead generation objectives.

Monitor search performance and continuously refine strategies based on emerging opportunities and market trends.

Integrate SEO insights into broader content marketing and demand generation initiatives.

Content Strategy & Conversion Optimization

Partner with Content, Creative, and Product Marketing teams to develop content that supports all stages of the buyer journey.

Recommend content topics, campaigns, and assets based on keyword insights, audience needs, competitive analysis, and conversion opportunities.

Develop landing page optimization strategies to improve traffic-to-lead conversion rates.

Collaborate on gated content, webinars, case studies, and other lead-generation assets.

Implement and optimize conversion rate optimization (CRO) best practices across digital properties.

Website Optimization & Technical SEO

Oversee ongoing website optimization efforts to improve user experience, search performance, and conversion outcomes.

Provide recommendations related to website architecture, crawlability, indexing, page speed, mobile responsiveness, schema markup, and technical SEO best practices.

Manage metadata optimization, internal linking structures, and on-page SEO enhancements.

Conduct quality assurance reviews on staging and live environments to ensure accurate implementation of SEO and conversion-focused recommendations.

Collaborate with web development teams to prioritize and implement technical improvements.

Marketing Automation & Lead Nurturing

Manage marketing automation and lead nurture strategies to support prospect engagement and conversion.

Develop audience segmentation strategies and automated workflows that improve lead quality and pipeline progression.

Partner with Sales and CRM stakeholders to ensure effective lead tracking, scoring, routing, and reporting.

Continuously optimize nurture campaigns to improve engagement and conversion metrics.

Analytics, Reporting & Performance Management

Establish KPIs and reporting frameworks to measure demand generation and SEO success.

Analyze performance across channels including organic search, paid campaigns, website traffic, lead generation, conversion rates, pipeline contribution, and customer acquisition metrics.

Develop dashboards and executive-level reporting to communicate campaign effectiveness and ROI.

Utilize tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, CRM systems, and marketing automation platforms to drive strategic decisions.

Provide actionable recommendations to improve marketing performance and maximize return on investment.

Off-Page SEO & Brand Visibility

Develop and execute link-building and digital PR strategies that improve authority and search visibility.

Identify partnership and outreach opportunities that support demand generation and organic growth objectives.

Leverage social amplification and cross-channel promotion to increase content engagement and qualified traffic.

Leadership & Cross-Functional Collaboration

Serve as the subject matter expert for SEO, demand generation, and digital performance marketing.

Collaborate closely with Sales, Marketing, Product, Content, Creative, and external agency partners to drive integrated marketing strategies.

Provide guidance, mentorship, and best practices to cross-functional teams.

Foster a test-and-learn culture focused on continuous optimization and data-driven decision-making.

Staying Current with Industry Trends

Stay informed on evolving search algorithms, AI-driven search experiences, digital marketing innovations, and demand generation best practices.

Evaluate emerging technologies, platforms, and opportunities that can improve campaign effectiveness and marketing efficiency.