Senior Manager, Marketing Strategy

**This position is based in Atlanta and is hybrid, reporting into the office two days a week.

The Senior Manager, Marketing Strategy serves as a strategic business partner across Cox Automotive's consumer marketing portfolio, supporting integrated marketing strategy for Autotrader, KBB, and multiple business units within each brand. This role translates complex business objectives into actionable marketing strategies, partnering with product, B2B and cross-functional marketing teams to deliver measurable business outcomes across both growth and retention business units. We are looking for a strategic marketer that thrives in ambiguous, fast paced environment, intellectually curious, collaborative and thrives when driving business outcomes.

What You'll Do

Business Unit Strategy Development

Working closely with Director, Marketing Strategy, own end-to-end marketing strategy for assigned business units while maintaining working knowledge of the full portfolio

Partner with product, B2B marketing, sales, and planning directors to align marketing strategy with business objectives

Develop strategic plans that balance short term goals with long term strategy

Navigate dual-sided marketplace dynamics where marketing must serve consumers, dealers, and business objectives

Lead strategic workstreams for major initiatives including product launches, competitive responses, partnership programs, and lifecycle optimization

Strategic Brief & Plan Development

Create comprehensive strategic briefs for media, creative, analytics, and lifecycle teams that articulate:

Business and partnership context across B2C and B2B dynamics

Target audience insights, segmentation, and journey mapping

Competitive landscape, positioning, and differentiation strategy

Key messages, creative territories, and campaign approach

Success metrics spanning awareness, consideration, conversion, and retention

Integration requirements across channels, touchpoints, and partners

Working with media agencies and cross functional media team, develop integrated campaign strategies spanning brand media, performance marketing, social, content, CRM/lifecycle, and partnership marketing

Along with media team, brief agencies with clear strategic direction that reflects full-funnel objectives and multi-stakeholder dynamics

Challenge and evaluate media recommendations to ensure alignment with business objectives and partnership requirements

Build strong agency relationships while maintaining appropriate accountability for business results

Stakeholder Management & Business Partnering

Build strong working relationships with business unit leaders across AT & KBB portfolios, serving as their trusted marketing strategy partner

Navigate complex stakeholder environments including:

Product teams

B2B marketing and sales teams

Business unit leaders

Cross-functional marketing teams (media, creative, analytics, CRM)

Participate in business planning cycles and contribute marketing perspective

Present strategic recommendations to senior leadership with clarity, confidence, and business acumen

Proactively identify business needs and opportunities, bringing strategic solutions that span acquisition and retention

What's in It for You?

Here's a sneak peek at the benefits you could experience as a Cox employee:

A competitive salary and top-notch bonus/incentive plans.

Exceptional work-life balance, flexible time-off policies and accommodating work schedules.

Comprehensive healthcare, with multiple options for individuals and families.

Generous 401(k) retirement plans with company match.

Professional development and continuing education opportunities.

Inclusive parental leave policies, plus comprehensive fertility coverage and adoption assistance.

Extra perks like pet insurance, employee discounts and much more.

Who You Are

Minimum:

Bachelor's degree in related discipline and 8 years of marketing strategy, brand strategy, planning, or related experience. The right candidate could also have a different combination, such as a master's degree and 6 years' experience; a Ph.D. and 3 years of experience; or 12 years' experience in a related field.

Proven experience developing integrated marketing strategies across brand, performance, and lifecycle channels

Background working with cross-functional teams (product, B2B, analytics, creative, media, CRM)

Experience in complex business environments - ideally marketplace, multi-sided platform, B2B2C, or automotive

Agency experience (planning, strategy) or client-side brand/marketing strategy strongly preferred

Deep understanding of integrated marketing strategy across brand, performance, content, social, and lifecycle channels

Experience with digital marketing, e-commerce, online transactions, or marketplace business models

Strong strategic thinking - can analyze complex situations, synthesize insights from multiple sources, and develop clear, actionable recommendations

Systems thinking - sees connections across channels, touchpoints, business units, and partner ecosystems

Excellent written and verbal communication - can create compelling strategic documents, briefs, and presentations

Collaborative and relationship-oriented while comfortable advocating for strategic point of view

Ability to influence without direct authority across multiple organizational layers

Travel: 25%

Preferred:

Degree in brand management, marketing or related field.

Join the Cox family of businesses and make your mark today!

USD 111,500.00 - 185,900.00 per year

Compensation:

Compensation includes a base salary in the range of $111,500.00 - $185,900.00. The base salary may vary within the anticipated base pay range based on factors such as the ultimate location of the position and the selected candidate's knowledge, skills, and abilities. Position may be eligible for additional compensation that may include an incentive program.

Benefits:

The Company offers eligible employees the flexibility to take as much vacation with pay as they deem consistent with their duties, the company's needs, and its obligations; seven paid holidays throughout the calendar year; and up to 160 hours of paid wellness annually for their own wellness or that of family members. Employees are also eligible for additional paid time off in the form of bereavement leave, time off to vote, jury duty leave, volunteer time off, military leave, and parental leave.

Applicants must currently be authorized to work in the United States for any employer without current or future sponsorship.

EOE, including disability/vets