Marketing Senior Specialist

Req # 205742 Location Minato, Tokyo, Japan Job Category Marketing Date posted 07/17/2026

Overview

This is where creativity meets strategy. As a member of the Baxter Marketing team, you will work on designing, developing and implementing marketing programs and pricing strategies. You’ll leverage your expertise to present our life-sustaining and live-saving products and services to the relevant market sector. Working in collaboration with the sales and technical teams, there will be opportunity for learning, development and future career growth across a variety of fields within Baxter.

Support for Parents

Continuing Education/ Professional Development

Employee Heath & Well-Being Benefits

Paid Time Off

2 Days a Year to Volunteer

Success Profile

What makes a successful Marketing team member at Baxter? Take a look at some of the top traits we’re looking for and see if you’re a fit.

Compelling & Concise Communication

Creative & Innovative Thinking

Strategic Planning

Competitive Intelligence

Collaborative

Digitally Savvy

This is where your work makes a difference.

At Baxter, we believe every person - regardless of who they are or where they are from - deserves a chance to live a healthy life. It was our founding belief in 1931 and continues to be our guiding principle. We are redefining healthcare delivery to make a greater impact today, tomorrow, and beyond.

Our Baxter colleagues are united by our Mission to Save and Sustain Lives. Together, our community is driven by a culture of courage, trust, and collaboration. Every individual is empowered to take ownership and make a meaningful impact. We strive for efficient and effective operations, and we hold each other accountable for delivering exceptional results.

Here, you will find more than just a job - you will find purpose and pride.

Job Summary

The Marketing Senior Specialist is responsible for driving the growth of the Front Line Care (FLC) business in Japan through strategic product marketing, market intelligence, and close collaboration with Global Marketing.

Working closely with the FLC Business Lead, this role supports new product introductions, product lifecycle management, and commercialization activities. By providing customer insights, competitive intelligence, and market analysis, the Marketing Specialist ensures that business decisions are data‑driven and aligned with market needs.

This position acts as the voice of the Japanese market within Global Marketing, shaping portfolio development and ensuring strategies resonate locally. The role also includes Key Opinion Leader (KOL) engagement, congress planning, scientific marketing, communications, and sales enablement through training and marketing tools.

Essential Duties and Responsibilities

Product Marketing

Develop and execute marketing plans aligned with the FLC business strategy.

Support product lifecycle management and new product launches in collaboration with Global Marketing and cross‑functional teams.

Prepare launch materials, campaigns, and portfolio development plans.

Identify new business opportunities and contribute to portfolio expansion.

Global Marketing Collaboration

Serve as the primary liaison with Global Marketing for product activities.

Provide customer feedback and market insights from Japan.

Adapt global strategies and promotional materials for the Japanese market.

Participate in product launch planning and global marketing meetings.

Market Research

Conduct market research to capture customer needs, market trends, and competitor activities.

Gather insights through customer visits and field activities.

Analyze sales and market data to support strategic decisions.

Deliver regular market reports and presentations.

KOL and Marketing Activities

Build and maintain strong relationships with Key Opinion Leaders.

Support congresses, exhibitions, educational events, and marketing programs.

Develop marketing materials and sales tools.

Contribute to clinical and scientific marketing initiatives.

Sales Support

Provide product training and marketing support for sales teams and distributors.

Develop sales tools and customer presentation materials.

Support promotional campaigns and product launches.

Business Support

Prepare monthly marketing reports and updates.

Support forecasting, pricing analysis, and marketing projects.

Collaborate with Sales, Operations, Regulatory, Quality, and other internal teams to achieve business objectives.

Other Responsibilities

Ensure compliance with company policies, industry regulations, and healthcare requirements.

Maintain knowledge of the Medical Device Fair Trade Code and relevant regulations.

Contribute to continuous improvement initiatives within the marketing organization.

Communicate effectively with internal and external stakeholders.

Travel domestically and internationally as required.

Perform other duties as assigned by the FLC Business Lead.

Reporting Structure

Reports to: FLC Business Lead

Works closely with: Global Marketing, Sales, cross‑functional teams, Key Opinion Leaders, distributors, healthcare professionals

Education and Experience Requirements

Bachelor’s degree in Marketing, Business Administration, or related field required

Minimum 3–5 years of experience in medical device marketing, product management, or commercial functions

Experience supporting new product launches or commercialization activities preferred

Experience conducting market research and competitive analysis

Experience working with healthcare professionals, distributors, or dealer networks

Experience supporting congresses, KOL engagement, or scientific marketing activities preferred

Intermediate English proficiency preferred; business‑level proficiency is a plus

Willingness to travel domestically and internationally

Qualifications and Skills

Strong background in product marketing, market research, or related commercial functions

Analytical mindset with strong project management skills

Excellent communication, presentation, and interpersonal skills

Ability to collaborate effectively with Global Marketing and cross‑functional teams

Business‑level English communication skills

Proficiency in Microsoft Office (Excel, PowerPoint, Word)

Self‑motivated, customer‑focused, and results‑oriented

Strong organizational skills with the ability to manage multiple priorities

Team player with a proactive attitude and high level of integrity

Reasonable Accommodations

Baxter is committed to working with and providing reasonable accommodations to individuals with disabilities globally. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application or interview process, please click on the link here and let us know the nature of your request along with your contact information.

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