Lead Analyst Content Strategy & Governence

Innovate in Bengaluru

This position is based at our on-site office in Bengaluru. Lowe's offers an ultramodern work environment, complete with cutting-edge technology, collaborative workspaces, an on-site gym and clinic, and other perks to enhance your work experience.

About Lowe's

Lowe’s is a FORTUNE® 100 home improvement company serving approximately 16 million customer transactions a week in the United States. With total fiscal year 2024 sales of more than $83 billion, Lowe’s operates over 1,700 home improvement stores and employs approximately 300,000 associates. Based in Mooresville, N.C., Lowe’s supports the communities it serves through programs focused on creating safe, affordable housing, improving community spaces, helping to develop the next generation of skilled trade experts and providing disaster relief to communities in need. For more information, visit Lowes.com.

Lowe’s India, the Global Capability Center of Lowe’s Companies Inc., is a hub for driving our technology, business, analytics, and shared services strategy. Based in Bengaluru with over 4,500 associates, it powers innovations across omnichannel retail, AI/ML, enterprise architecture, supply chain, and customer experience. From supporting and launching homegrown solutions to fostering innovation through its Catalyze platform, Lowe’s India plays a pivotal role in transforming home improvement retail while upholding strong commitment to social impact and sustainability. For more information, visit Lowes India

About the Team

The Content Strategy & Governance team at Lowe’s India is dedicated to enhancing the digital customer experience by developing and implementing comprehensive content strategies for Product Detail Pages (PDPs) and User-Generated Content (UGC). This team ensures that all content aligns with business objectives, maintains consistency across platforms, and meets quality and compliance standards. By collaborating with cross-functional teams - including product management, UX/UI design, and analytics. The team optimizes content performance, integrates user feedback, and drives innovation in content creation and management. Their efforts contribute to increased customer engagement, trust, and conversion rates, supporting the organization's overall growth and competitiveness in the retail market.

Job Summary:

As a Lead Content Strategy & Governance Specialist at Lowe's Digital, you will be an IC who plays a pivotal role in enhancing our digital content ecosystem by identifying strategic initiatives and reforming existing content functions to align with business objectives and user needs. Reporting to the Manager/Sr. Manager, you will collaborate with cross-functional teams including product managers, UX designers, and developers to develop and implement content strategies that ensure consistency, quality, and compliance across all digital platforms. Your responsibilities will encompass establishing content governance frameworks, conducting regular content audits to identify gaps and opportunities for improvement, and utilizing analytics tools to monitor content performance and provide actionable insights. Additionally, you will provide guidance and training to content creators on best practices, ensuring that our content remains relevant, effective, and user-centric. This role demands a proactive individual with a strong understanding of content management systems, SEO best practices, and accessibility standards, who can drive the success of our digital content initiatives and contribute to the organization's competitiveness and regulatory compliance.

Roles & Responsibilities:

Core Responsibilities:

Self-starter and highly KPI focused individual who drives meaningful and impactful outcomes

Flexible and adaptable to the changing needs of the business and organization

Develop and implement strategic content initiatives that enhance customer experience, ensuring content aligns with user needs and business objectives.

Establish and maintain content governance frameworks, including policies, standards, and workflows, to ensure consistency, quality, and compliance across all digital platforms.

Conduct regular content audits to identify gaps, redundancies, and opportunities for improvement, ensuring content remains relevant and effective.

Collaborate with cross-functional teams - including product managers, UX designers, and developers - to integrate content strategies seamlessly into digital initiatives.

Utilize analytics tools to monitor content performance, providing insights and recommendations for optimization, with a focus on driving PDP traffic and enhancing revenue streams.

Identify opportunities for automating content-related processes to enhance efficiency and scalability, contributing to improved customer engagement and satisfaction.

Oversee the content lifecycle from creation to retirement, ensuring timely updates and relevance to support ongoing business growth.

Provide guidance and training to content creators and other team members on best practices in content strategy and governance, fostering a culture of continuous improvement.

Stay updated with industry trends and best practices in content strategy and governance to drive innovation and maintain a competitive edge.

Collaborate and partner with peers and fellow associates to support process automation at scale, delivering a seamless brand response to customer feedback and enhancing overall customer experience.

Support and expedite incremental reviews through automation efforts, ensuring content remains current and effective in meeting user needs.

Build process automation for future social curated content mapping and moderation for digital platforms, demonstrating value and contributing to revenue growth.

Build strong, trusting relationships with peers and partners across the organization to learn Lowe’s ecosystem, thoughtfully challenge the status quo, and identify top opportunities to support business growth.

Years of Experience

Minimum of 6+ years’ experience in eCommerce managing competing priorities leading teams in large complex organizations- problem-solving, quantitative & qualitative roles.

Education Qualification & Certifications (optional)

Required Minimum Qualifications:

Bachelor’s degree in Computer Science, Management Information Systems

Skill Set Required

Primary Skills (must have)

Must have a good understanding of eCommerce in the retail segment across multiple channels(Online, Mobile, Call Center, etc.),

Strong Digital Acumen

Understanding of Data modules

Adobe Analytics Reporting

UX/UI

SEO skills

Power BI Knowledge

Excellent communication skills + technical skills for enabling presentation of concepts and ideas

Highly proficient with MS Office Suite (Word, Excel, PowerPoint, and Outlook)

Strong organizational and time-management capabilities

A positive attitude and extreme attention to detail