Social Media Manager (Sentosa Cluster)

Responsibilities

Develop and execute social media strategies across hotel properties, aligned with overall marketing and business objectives.

Manage content planning and social media operations, including monthly content calendars and social media accounts, ensuring consistent brand messaging and visual identity.

Create engaging multimedia content, including conceptualising, shooting, editing and publishing photos, videos, Reels, Stories and other short-form content.

Produce compelling copywriting and tailored content for diverse audience segments such as Weddings, Social Events, Corporate Meetings and MICE.

Lead photography and videography efforts across all properties, capturing guest experiences, accommodation, events, wellness and destination-related content.

Manage paid social media campaigns across platforms such as Facebook, Instagram and LinkedIn, including budgeting, targeting, optimisation and lead generation.

Monitor, analyse and report on social media performance, leveraging data and insights to improve engagement, reach, campaign effectiveness and ROI.

Support influencer, KOL and partnership collaborations, including campaign tracking, performance evaluation and reputation management.

Collaborate closely with sales, marketing and hotel operations teams to support promotions, events, activations, partnerships and seasonal campaigns through social content.

Maintain brand standards and a digital content library, ensuring all content complies with corporate guidelines while building assets for future marketing initiatives.

Perform any other duties as assigned by supervisors, carrying them out diligently and professionally.

Requirements

Degree or Diploma in Marketing, Communications, Digital Media or related discipline

Minimum 3 to 5 years of experience in social media, content marketing or digital marketing

Experience managing multiple accounts across social media sites

Proven track record in running paid social campaigns on Meta Ads Manager and LinkedIn Campaign Manager with measurable results

Experience as an in-house marketing team or a social media, digital marketing, PR or creative agency managing hospitality, travel, lifestyle or consumer brands is strongly preferred

Strong content creation capabilities, with hands-on experience in photography, videography, and editing using tools such as CapCut, Adobe Premiere Pro, and Canva.

Proficient in social media management and paid advertising, including Meta Business Suite, Meta Ads Manager, LinkedIn Campaign Manager, and social media scheduling platforms.

Data-driven and AI-savvy, with the ability to analyse social media performance, derive actionable insights, and leverage AI tools to enhance content creation and efficiency.

Highly organised with excellent project and stakeholder management skills

Self-motivated and results-oriented with strong creativity, copywriting and storytelling capabilities