Advocacy Manager

Brand

No specific Brand

City

Ciudad de México

Work area

Marketing

Job type

Permanent

The Opportunity

Your mission will be to play a pivotal role in executing and managing advocacy programs at the local level in key social platforms: TikTok & Instagram. Driving meaningful and authentic connections with advocates.

What you'll get to do

Advocacy Program Localization & Execution

Adapt and execute global advocacy strategies to fit local market dynamics, ensuring relevance to cultural nuances, consumer preferences, and regional trends.

Develop and lead localized advocacy activations, amplifying brand visibility and driving consumer loyalty.

Partner with cross-functional teams (PR, Social Media, Events, E-Commerce, Marketing …) to align local advocacy efforts, ensuring a consistent brand message across all platforms.

Share insights and results from local programs with global teams to inform and optimize broader advocacy strategies.

Creative Briefing & Toolkit Deployment

Develop clear, locally relevant creative briefs to guide advocacy initiatives, ensuring alignment with global strategies while reflecting local culture, tone, and audience preferences.

Adapt global toolkits to provide advocates with actionable resources, including campaign messaging, brand storytelling guidelines, product highlights, and activation frameworks tailored to the local market.

Collaborate with internal teams to ensure toolkits are seamlessly implemented and resonate with advocates in the local market.

Ensure all advocacy materials empower advocates to communicate authentically, fostering engagement and brand affinity across their networks.

Monitor and gather feedback on toolkit adoption and advocate-driven activations, using insights to refine resources and improve future programs.

Advocacy Programs & Engagement Activities

Execute comprehensive advocacy programs designed to build meaningful, long-term relationships with all levels of advocates.

Develop and implement thoughtful engagement activities, including targeted product experiences, exclusive activations, and collaborative opportunities, to foster excitement and strengthen advocate loyalty and evolution within the programs.

Ensure advocacy programs are structured to reward and engage advocates throughout the entire program lifecycle, driving organic amplification and authentic storytelling.

Regularly assess the effectiveness of engagement initiatives, capturing feedback and insights to enhance future advocacy efforts.

Performance Monitoring & Optimization

Track, analyze, and report on advocacy program performance using key metrics such as EMV (earned media value), engagement rates, and ROI.

Use data-driven insights to optimize program execution, improve advocate engagement, and enhance the impact of local advocacy initiatives.

Share learnings, success stories, and recommendations with global teams to contribute to the continuous evolution of advocacy programs.

We'd love to meet you if you have

Relevant Experience: A minimum of 3-4 years of experience in advocacy, influencer marketing, community management, or consumer engagement roles within luxury beauty, fashion, or premium lifestyle industries.

Influencer Marketing Skills: Strong experience working with top advocates, influencers, and opinion leaders to drive engagement, content creation, and organic amplification.

Social Media knowledge: deep understanding of the key platforms’ dynamics and latest evolution, primarily TikTok and Instagram. Strong social community management skills to drive brand love & business.

Creative Briefing Expertise: Proven ability to craft detailed creative briefs and adapt global assets into locally relevant, high-impact content.

Analytical Skills: Proficiency in analyzing data and metrics to optimize advocacy strategies, measure success, and drive results.

At Puig, we are continually looking for enthusiastic and committed individuals from a broad range of backgrounds and experiences to join our team. We believe that creating an inclusive environment in which you feel welcomed, valued, engaged, and empowered strengthens our business and fosters a culture where we are inspired to work hard, challenge ourselves, and be innovative in our thinking. Additionally, we believe that the diversity of our employees makes us a stronger company and better able to serve our customers around the world.