Lead I - Creative Design

Role description

JD:

What We re Looking For:

We re looking for a strategic and hands-on marketing manager to lead how UST positions and brings its life sciences solutions to market. You will translate complex, technical and service offerings into clear, compelling narratives, while driving end-to-end go-to-market strategy. In a cross-functional environment, you ll partner closely with sales and marketing to shape messaging, influence the roadmap, and deliver impactful launches that drive growth.

What You Will Do

Lead the strategy, positioning, and go-to-market execution for UST s life sciences solutions.

Own the end-to-end marketing function, including messaging/positioning, segmentation, launches, sales enablement, and market intelligence.

Partner cross-functionally with business units, sales, and solution leadership to translate complex offerings into clear, differentiated value propositions for customers across healthcare, life sciences, and ecosystem stakeholders.

Act as the voice of the market internally and the voice of the product externally.

In This Role, You Can Expect To

Define and evolve UST s life sciences positioning, messaging, and narrative across key customer segments and verticals

Lead end-to-end go-to-market demand generation programs.

Enable sales with clear value propositions, content, and tools that drive pipeline and expansion

Develop and maintain deep understanding of customers, buyers, and competitors to inform strategy

Drive category creation and thought leadership

Establish and operationalize GTM processes, ensuring consistency and quality across launches

Track and analyze performance of messaging and launches, iterating based on data and feedback

What You Need To Succeed

5-7 years of experience in product marketing, with marketing experience in B2B technology/services or life sciences/pharma organizations.

Proven track record of leading successful go-to-market strategies and driving measurable business impact

Strong ability to translate complex technical products into clear, compelling messaging

Exceptional written and verbal communication skills

Familiarity with life sciences/pharma, technologies is strongly preferred

Analytical mindset with comfort using data to inform decisions and measure success

BS degree, MBA preferred

Skill: Product marketing,marketing functions,content marketing,hubspot,logistics,go to market .

Skills

About UST

UST is a global digital transformation solutions provider. For more than 20 years, UST has worked side by side with the world’s best companies to make a real impact through transformation. Powered by technology, inspired by people and led by purpose, UST partners with their clients from design to operation. With deep domain expertise and a future-proof philosophy, UST embeds innovation and agility into their clients’ organizations. With over 30,000 employees in 30 countries, UST builds for boundless impact - touching billions of lives in the process.