Senior Account Director

We’re on the lookout for a Senior Account Director to join the Herd team, working across a mix of global and local brands to deliver impactful, audience-first communications.

This is a senior, client-facing role where you’ll lead with ideas - shaping earned-first campaigns that cut through culturally and drive real conversation.

You’ll own key relationships, guide integrated delivery, and bring both strategic thinking and executional excellence to the table.

You’ll be responsible for:

Leading key client relationships, acting as a trusted advisor and senior point of contact.

Developing and selling in earned-first, culturally relevant ideas that drive attention and conversation.

Leading earned ideation, from initial spark through to fully formed concepts ready to sell.

Overseeing execution, ensuring work is delivered to a high standard, on time and within scope.

Working closely with social, influencer, creative and media teams to deliver integrated campaigns.

Managing and mentoring a team, setting clear direction and raising the bar on output.

Translate complexity into clear, compelling narratives for media and stakeholders.

This role balances creative thinking and delivery excellence. You’ll be as comfortable in a client room selling an idea as you are ensuring it lands in market.

What you bring

7–10+ years’ experience connecting brands with predominantly B2C audiences, ideally within an agency environment. Experience connecting brands with B2B audiences will also be viewed favourably.

A natural project manager with strong organisational capabilities.

A strong track record of developing earned ideas that have driven media coverage and cultural cut-through.

Confidence pitching bold, disruptive concepts to senior clients.

Natural relationship builder, able to earn trust quickly and maintain it.

Strong news & social trend sense and understanding of what will land in media.

High attention to detail across planning and execution.

Experience leading teams and managing multiple workstreams simultaneously.

A proactive, solutions-focused mindset.

You are curious, proactive and comfortable with ambiguity.

You are a collaborative leader who brings others along.

What success looks like

Clients see you as a strategic partner, not just a delivery lead

Ideas are sold in with confidence and land in culture, not just on paper

Campaigns deliver strong earned coverage and real conversation

Teams are motivated, clear on direction and producing high-quality work

Work runs smoothly, even when the pace picks up

You create momentum. For the work, for the team and for the client.