Argentina

We are looking for a Marketing Cloud Specialist to lead the implementation and optimization of Salesforce Marketing Cloud Account Engagement (formerly Pardot) and build the marketing automation foundation that supports our customer lifecycle. You will design and maintain scalable engagement programs, ensure clean and reliable data for segmentation, and partner with teams across the business to remove friction from the customer journey.

What You'll Do

Lead the implementation and optimization of Salesforce Marketing Cloud Account Engagement (formerly Pardot), establishing scalable marketing automation processes aligned with Salesforce and marketing best practices.

Configure and optimize Marketing Cloud Account Engagement, including forms, landing pages, email templates, custom fields, and Salesforce connector settings.

Build and maintain automated engagement programs (Engagement Studio) that nurture prospects throughout the customer lifecycle - from lead capture through booking, post-visit engagement, and retention.

Support the execution, testing, and optimization of campaigns in Marketing Cloud Account Engagement.

Manage audience segmentation, including dynamic lists, suppression rules, and lead scoring and grading models, to ensure data accuracy and consistency.

Run A/B tests on subject lines, send times, messaging, and program flows, and document results to improve performance over time.

Support CRM performance reporting by tracking key KPIs such as bookings, conversion rates, engagement, and retention metrics.

Contribute to analysis of campaign and program performance, helping identify opportunities for optimization.

Work cross-functionally with Marketing, Sales, Contact Center, and Product teams to identify friction points in the customer journey and support solutions.

Support Account Engagement operations in coordination with Salesforce Sales Cloud and other integrated systems, escalating issues when needed.

Assist in maintaining data quality and ensuring reliable CRM foundations for segmentation and automation.

What We're Looking For

Bachelor's degree in Marketing, Communications, Business, or a related field (or equivalent experience).

3–5 years of experience in CRM, lifecycle marketing, or marketing automation roles.

Proven experience implementing Salesforce Marketing Cloud Account Engagement (formerly Pardot) from initial setup through production rollout.

Hands-on experience with the Account Engagement–Salesforce connector, lead scoring and grading, and Engagement Studio.

Nice to Have

Salesforce Certified Marketing Cloud Account Engagement Specialist certification.

Salesforce Certified Marketing Cloud Account Engagement Consultant certification.

Working knowledge of Salesforce CRM (Sales Cloud).

Experience in multi-location services, retail, healthcare, or wellness industries.

Experience with SMS marketing and omnichannel customer engagement through third-party tools.

Familiarity with marketing technology integrations and data structures.

Exposure to booking systems or customer scheduling platforms.

Experience adapting content to improve engagement across lifecycle stages.

We are looking for a Marketing Cloud Specialist to lead the implementation and optimization of Salesforce Marketing Cloud Account Engagement (formerly Pardot) and build the marketing automation foundation that supports our customer lifecycle. You will design and maintain scalable engagement programs, ensure clean and reliable data for segmentation, and partner with teams across the business to remove friction from the customer journey.

What You'll Do

Lead the implementation and optimization of Salesforce Marketing Cloud Account Engagement (formerly Pardot), establishing scalable marketing automation processes aligned with Salesforce and marketing best practices.

Configure and optimize Marketing Cloud Account Engagement, including forms, landing pages, email templates, custom fields, and Salesforce connector settings.

Build and maintain automated engagement programs (Engagement Studio) that nurture prospects throughout the customer lifecycle - from lead capture through booking, post-visit engagement, and retention.

Support the execution, testing, and optimization of campaigns in Marketing Cloud Account Engagement.

Manage audience segmentation, including dynamic lists, suppression rules, and lead scoring and grading models, to ensure data accuracy and consistency.

Run A/B tests on subject lines, send times, messaging, and program flows, and document results to improve performance over time.

Support CRM performance reporting by tracking key KPIs such as bookings, conversion rates, engagement, and retention metrics.

Contribute to analysis of campaign and program performance, helping identify opportunities for optimization.

Work cross-functionally with Marketing, Sales, Contact Center, and Product teams to identify friction points in the customer journey and support solutions.

Support Account Engagement operations in coordination with Salesforce Sales Cloud and other integrated systems, escalating issues when needed.

Assist in maintaining data quality and ensuring reliable CRM foundations for segmentation and automation.

What We're Looking For

Bachelor's degree in Marketing, Communications, Business, or a related field (or equivalent experience).

3–5 years of experience in CRM, lifecycle marketing, or marketing automation roles.

Proven experience implementing Salesforce Marketing Cloud Account Engagement (formerly Pardot) from initial setup through production rollout.

Hands-on experience with the Account Engagement–Salesforce connector, lead scoring and grading, and Engagement Studio.

Nice to Have

Salesforce Certified Marketing Cloud Account Engagement Specialist certification.

Salesforce Certified Marketing Cloud Account Engagement Consultant certification.

Working knowledge of Salesforce CRM (Sales Cloud).

Experience in multi-location services, retail, healthcare, or wellness industries.

Experience with SMS marketing and omnichannel customer engagement through third-party tools.

Familiarity with marketing technology integrations and data structures.

Exposure to booking systems or customer scheduling platforms.

Experience adapting content to improve engagement across lifecycle stages.

Responsabilites

Requirements

Profile