Director Customer Expansion Marketing

At Infoblox, every breakthrough begins with a bold “what if.”

What if your ideas could ignite global innovation?

What if your curiosity could redefine the future?

We invite you to step into the next exciting chapter of your career journey. Bring your creativity, drive, your daring spirit, and feel what it’s like to thrive on a team big enough to make an impact, yet small enough to make a difference. Our cloud-first networking and security solutions already protect 70% of the Fortune 500 , and we’re looking for creative thinkers ready to push that influence even further. Join us and discover how far your bold “what if” can take the world, your community, and your career.

How we empower our people is extraordinary: we’re recognized as a Glassdoor Best Place to Work 2025, Great Place to Work-Certified in five countries, and honored by Cigna as a Healthy Workforce honoree for three consecutive years; and what we build is world class: named CybersecAsia’s Best in Critical Infrastructure 2024 - clear evidence that when first-class technology meets empowered talent, remarkable careers take shape. So, what if the next big idea, and the next great career story, comes from you? Become the force that turns every “what if” into “what’s next.”

In a world where you can be anything, Be Infoblox.

Director, Customer Expansion Marketing

We have an opportunity for a Director, Customer Expansion Marketing to join our Marketing – Customer Expansion Marketing team in Bangalore, reporting to the Vice President, Field Marketing. In this pivotal role, you will build and lead a highly strategic Customer Expansion Marketing (CEM) engine dedicated to unlocking the immense revenue potential within Infoblox’s tenured installed base. You will move the organization away from traditional “batch-and-blast” marketing and build a modern, product-led digital motion designed to cross-sell, up-sell, and drive product adoption, targeting a $67M+ ARR pipeline. Based in our Bangalore Center of Excellence, you will work directly with global marketing leadership and adjacent Marketing Operations (MOPS) teams to build, launch, and optimize digital expansion campaigns using cutting-edge AI-native tools.

Be a Contributor - What You’ll Do

Act as a hands-on player-coach to architect and build the initial signal-led expansion plays, personally launching the first pilot campaigns before scaling execution across the CEM team

Design and lead audience segmentation and cohort-building strategies by manipulating complex customer data to isolate targets based on product telemetry, hardware refresh cycles, and contract renewal dates

Operate hands-on with modern growth and data enrichment tools (e.g., Clay, Pendo, Salesforce, Qualified) to trigger signal-led, automated expansion plays that generate Product-Qualified Leads (PQLs)

Build and maintain in-app and email-based automated activation nurture journeys that trigger when a customer purchases a product but fails to activate it, driving them toward sticky feature usage and minimizing churn risk

Monitor campaign performance, track Influenced Pipeline and PQL generation, and run focused A/B tests to improve conversion rates on cross-sell and up-sell motions

Act as a force multiplier for Sales by partnering with sales leadership to identify expansion opportunities, align plays to account priorities, and translate signals into actionable pipeline motions

Leverage AI-powered tools for intent detection, audience discovery, predictive scoring, content generation, and campaign optimization to accelerate execution and sharpen targeting

Define and own the CEM team’s KPIs, dashboards, and reporting cadence, translating data insights into concise, actionable recommendations for global leadership

Partner closely with Renewals leadership to design co-terming and renewal-adjacent up-sell motions, then codify successful plays into repeatable frameworks across segments, products, and regions

Recruit, mentor, and develop a high-performing team of CEM Execution Leads within the Bangalore Center of Excellence, setting the standard through hands-on execution before delegating and scaling

Be Prepared - What You Bring

10+ years of experience in Marketing Operations, Demand Generation, Digital Marketing, Lifecycle Marketing, or Growth Marketing within a B2B SaaS or enterprise technology environment

Demonstrated success building and leading teams in a “zero-to-one” environment, including standing up new functions, processes, and playbooks

Deep architectural familiarity with enterprise stacks (Marketo, 6sense, Salesforce) combined with a willingness to operate hands-on with modern PLG and data enrichment tools (Pendo, Clay, Qualified) to build the initial engine

Experience with, or strong technical desire to master, modern product-led growth (PLG) mechanics and data enrichment tools such as Pendo, Clay, Qualified, or similar intent-signal platforms

Strong analytical and data manipulation skills, with the ability to merge disparate data sets, apply scoring models, and find the “signal in the noise” to create hyper-targeted customer cohorts

Proven experience using AI and automation in marketing workflows (e.g., predictive analytics, AI-assisted content creation, automated lead routing, personalization engines) with a focus on responsible and transparent use

Excellent cross-functional communication skills, with the ability to clearly convey campaign strategies, performance, and data insights to senior stakeholders

Proactive, builder mindset with comfort operating in an agile, fast-changing environment where processes are being designed and refined in real time

Bachelor’s degree in marketing, Business, Analytics, Computer Science, or a related field; MBA or master’s degree preferred

Experience managing and developing direct reports in a global, matrixed organization

Be Successful - Your Path

First 90 Days: Immerse in the culture and map the systems, but hit the ground running by launching the first pilot Expansion Play and establishing the initial pipeline measurement framework

Six Months:

Own the end-to-end CEM strategy and execution framework, with at least two priority expansion plays fully operational and generating measurable Influenced Pipeline and PQLs

Establish core performance dashboards and a regular reporting cadence for the CEM function, providing clear insights to global marketing leadership

Hire and onboard initial CEM Execution Leads, building the Bangalore pod with defined roles, development plans, and operating rhythms

Implement at least one AI-assisted targeting or personalization workflow that shows a clear lift in engagement or conversion versus baseline campaigns

One Year:

Deliver meaningful contribution to the $67M+ ARR expansion pipeline target through scaled, repeatable CEM playbooks across multiple product lines and customer segments

Scale proven AI-enabled campaign architectures (activation rescues, telemetry-triggered cross-sell, renewal-adjacent up-sell) across additional regions and segments

Establish the Bangalore CEM pod as a recognized center of excellence, with documented playbooks, training materials, and a visible talent development pipeline

Influence roadmap decisions for the CEM tech stack, including evaluation and adoption of new AI, intent, and automation capabilities that drive efficiency and performance

Belong - Your Community

Our culture thrives on inclusion, rewarding the bold ideas, curiosity, and creativity that move us forward. In a community where every voice counts, continuous learning is the norm. So, whether you code, create, sell, or care for customers, you’ll grow and belong here

Be Rewarded - Benefits That Help You Grow, Thrive, Belong

Comprehensive health coverage, generous PTO, and flexible work options

Learning opportunities, career-mobility programs, and leadership workshops

Sixteen paid volunteer hours each year, global employee resource groups, and a “No Jerks” policy that keeps collaboration healthy

Modern offices with EV charging, healthy snacks (and the occasional cupcake), plus hackathons, game nights, and culture celebrations

Charitable Giving Program supported by Company Match

We practice pay transparency and reward performance. Offers reflect role location, internal equity, experience, skills, education, and certifications

Ready to Be the Difference?

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