Product Marketing Manager – Totaline & Aftermarket

Role: Product Marketing Manager

Location: Gurgaon, India

Full/ Part-time: Full-time

About Carrier

Carrier Global Corporation, global leader in intelligent climate and energy solutions, is committed to creating innovations that bring comfort, safety and sustainability to life. Through cutting-edge advancements in climate solutions such as temperature control, air quality and transportation, we improve lives, empower critical industries and ensure safe transport of food, life-saving medicines and more. Since inventing modern air conditioning in 1902, we lead with purpose: enhancing the lives we live and the world we share. We continue to lead because of our world-class, inclusive workforce that puts the customer at the center of everything we do. For more information, visit corporate.carrier.com or follow Carrier on social media at @Carrier.

About the Role

As the Aftermarket Marketing Specialist, you will drive growth and profitability across Carrier's aftermarket business by developing and executing marketing strategies for Service Agreements, Repairs, Spare Parts, Controls, and Digital Service offerings. You will play a critical role in expanding installed-base penetration, improving customer retention, strengthening channel partnerships, and identifying new revenue opportunities. By leveraging market intelligence, customer insights, and data-driven strategies, you will help maximize customer lifetime value while supporting the growth of Carrier's service and solutions portfolio.

Key Responsibilities

As an Aftermarket Marketing Specialist, you'll be responsible for:

Developing and executing aftermarket growth strategies across Services, Parts, Controls, Digital Services, and Building Solutions.

Driving installed-base marketing initiatives, lifecycle campaigns, renewal programs, modernization programs, and customer retention activities.

Conducting market intelligence, competitive benchmarking, and opportunity assessments to support portfolio expansion and business growth.

Supporting the growth of spare parts and accessories through channel development, portfolio management, and go-to-market initiatives.

Leading customer engagement programs, digital marketing campaigns, and demand generation activities.

Creating sales enablement tools, training content, value propositions, and channel marketing programs.

Monitoring business performance through revenue, margin, penetration, and customer-retention analytics.

Identifying and commercializing new aftermarket opportunities across services, controls, digital solutions, and adjacent product categories.

Requirements

We are looking for people who are commercially driven, customer-focused, analytical, and passionate about driving business growth through innovative marketing strategies.

As a minimum you must have:

Bachelor's degree in Engineering.

3–5 years of experience in Product Marketing, Service Marketing, HVAC, Building Solutions, Industrial Products, or related industries.

Strong expertise in market intelligence, portfolio management, and business analytics.

Experience in channel development and go-to-market strategy execution.

Excellent stakeholder management, communication, and cross-functional collaboration skills.

Although not necessary, it would be nice if you have:

MBA or Postgraduate qualification in Marketing, Business Administration, or a related field.

Experience with digital services, controls, or connected building solutions.

Knowledge of aftermarket service businesses, service agreements, and lifecycle marketing strategies.

Benefits

We offer a competitive total rewards package that may include other benefits and wellbeing programs. Offerings vary by role and location and are designed to support employees' health, security, and success.

Enjoy your best years with our retirement savings plan.

Have peace of mind and body with our health insurance.

Make yourself a priority with flexible schedules, parental leave, and our holiday purchase scheme.

Drive forward your career through professional development opportunities.

Achieve your personal goals with our Employee Assistance Programme.

Equal Treatment and Non-Discrimination

If you require a reasonable accommodation to complete the application process, participate in an interview, or otherwise engage in the hiring process, please contact us at Carrier.Recruiting@carrier.com. We will make every effort to meet your needs in accordance with applicable laws.

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