Product Marketing Support

Join our Wurth Community!

The Wurth Group is a leading provider of industrial consumable products, with over 400 companies and a global workforce of 85,000 people. Our commitment to high-quality products, innovation and excellent customer service has earned us an enviable reputation and continued growth.

Wurth Ireland has been active for over 40 years from our head office on the Ballysimon Road, Limerick city. Our growth throughout the nineties and into the new millennium, coupled with our record-breaking sales in 2022 has made Wurth Ireland a top 1000 company in the country and market leader in its field. Offering a range of over 8,000 industrial products direct from the logistics centre in Limerick coupled and a further 120,000 articles through direct shipment from Germany, we are not only ready to supply and service our customers today, but for the future. In line with our Omni-Channel Strategy our company expansion has led to the opening of 21 Trade Outlets throughout Ireland with further expansion planned over the next 3 years. Our E-Business continues to, incorporating vending technology, scanners, on-line sales and selling, coupled with social and video marketing.

Our strength is our Direct Sales Force of which we have the largest in Ireland with over 100 directly employed Sales Representatives on the road selling, servicing, and supporting our growing customer base. Our main industry sectors are: Automotive Aftermarket, Engineering & MRO, Construction, Renewables as well as Kitchens, Bedrooms & Bathrooms. Within our company's headquarters in Limerick, you will find over 70 support staff working across a variety of functions including Sales, Marketing, Finance, Customer Services, Purchasing, Human Resources and Logistics

We are seeking a highly motivated and passionate Product Marketing Support to join our growing Product and Marketing Team.

Your Mission!

This is an excellent opportunity for individuals who wish to work with a global company. In the role as a successful hire, you will play a key role in developing and executing marketing strategies that enhance brand visibility, drive customer engagement, and increase sales performance. The role holder will focus on ensuring the right product, price, place, and promotional activities are aligned to achieve goals and customer needs. The candidate must be innovative, responsible, self-motivated, and willing to work hard in a fast paced and diverse role. They must also work well within a collaborative team as well as on their own initiative.

Responsibilities:

1. Offering & Development

Conduct market research to identify customer needs, preferences, and emerging trends.

Introduce new products into the Irish market.

Work within with the product lifecycle to identify rising stars as well as end of line.

Support the development and execution of marketing strategies to promote our brand, products and services.

Ensure brand consistency and value proposition alignment across all marketing materials.

2. Competitiveness

Collaborate with cross functional teams, managing campaigns across the company and via sales channels.

Working with big data to identify trends in product behaviour & price.

Monitor sales performance across regions and channels to optimize reach and efficiency and feedback results and observations.

3. Distribution and Channel Management

Coordinate with supply chain and sales teams.

Ensure product availability in the right place at the right time.

4. Communication & Engagement

Managing direct mail, newsletter, brochure and advertising campaigns

Co-ordination and execution of inbound and outbound marketing campaigns.

Support event planning and execution, including Conferences, trade shows, and promotional events.

Design and delivery of product training to employees and addressing technical queries.

Manage advertising and public relations initiatives to boost brand awareness.

Complete field visits within shops, travel with salespeople and attend meetings and conferences as required.

Develop a network within the Wurth Group to leverage expertise and ensure best practice is adhered to that Group policy and procedure is maintained.

Any other duties that fall into the remit of the marketing function or that the company may require.

Requirements

The ability to work under pressure and meet tight deadlines is a must.

Good understanding of marketing principles.

InDesign graphic experience an advantage.

Strong Excel skill and Database skills is an advantage.

Bachelor's degree in marketing, business, communications, multimedia, or a related field or relevant professional qualification desirable but not essential.

What we Offer

Joining Wurth Ireland means joining a growing German Multinational- full of support and opportunity including excellent training and ongoing development to help you be the best you can be!!!

Life Cover

23 days annual leave

Onboarding Programme

Paid Sick Leave Scheme

Employee Referral Scheme

Staff Discount

Long Service Rewards

Career Progression Opportunities

Wellness initiatives including 24/7 access to Employee Assistance Programme

Reporting to: Product Market Manager

Location: Head Office, Limerick.

Salary: €32,000 DOE

Diversity is our Future

The future needs good decisions and good decisions are a result of a diversity of opinions and perspectives!

Wurth Ireland is committed to championing an inclusive and diverse workforce that reflects modern Ireland and the people we serve. We strive to create a culture where all staff have equal access to opportunity and feel comfortable and confident to be themselves at work.