Growth & Performance Marketing Manager

About Us

We are a fast-growing healthcare and e-commerce group operating multiple brands, including:

Crest Pharmacy

Revolve Medicare

ShopNAD

Vetcura

We operate both physical clinics and nationwide online services, with ambitious plans to become one of the UK’s leading healthcare and wellness brands.

We’re looking for someone obsessed with growth, testing new ideas, analysing data, and scaling customer acquisition. Someone with experience in direct-to-consumer (D2C) health, beauty, supplements, aesthetics, or pharmacy.

What You’ll Own

You’ll be responsible for generating profitable revenue across multiple brands.

Paid Advertising

Meta Ads

TikTok Ads

Google Ads

Amazon Ads

Microsoft Ads (desirable)

⸻

E-commerce Growth

Improve website conversion rates

Reduce customer acquisition cost

Increase repeat purchases

Build automated customer journeys

Landing page optimisation

⸻

Amazon

Sponsored Products

Sponsored Brands

DSP (desirable)

Listing optimisation

Product launches

Amazon SEO

⸻

Social Media

Not just posting.

You’ll create performance-focused campaigns that generate sales across:

TikTok

Instagram

Facebook

YouTube Shorts

⸻

Analytics

You’ll monitor:

ROAS

MER

CAC

LTV

CPA

Conversion Rate

AOV

Experience with:

GA4

Looker Studio

Meta Events

TikTok Pixel

Shopify Analytics

Amazon Brand Analytics

⸻

Email & CRM

Experience using platforms such as:

Klaviyo

Mailchimp

Omnisend

Building:

Welcome flows

Abandoned cart flows

Win-back campaigns

Upsell sequences

⸻

Experience Required

We’d like someone who has:

4+ years in performance marketing

Managed £500k+ annual ad spend

Proven ROAS improvements

Experience scaling e-commerce brands

Strong analytical skills

Excellent copywriting for ads

Creative testing experience

Healthcare experience is desirable but not essential.

⸻

Bonus Skills

Video editing

UGC creator management

AI tools (ChatGPT, Midjourney, etc.)

Shopify

WordPress

SEO

CRO

Graphic design

Influencer marketing

⸻

KPIs

You’ll be measured on outcomes, not activity.

Revenue growth

ROAS

CAC

Website conversion rate

Amazon sales

Email revenue

Customer retention

New customer acquisition

⸻

Package

£45,000–£60,000 salary

Quarterly performance bonus

Annual company bonus

Staff discounts

Career progression to Head of Growth

Opportunity to build and lead a marketing team

Pay: £45,000.00-£60,000.00 per year

Work Location: Hybrid remote in Birmingham (West Midlands)