Senior Analyst, Subscription Strategy and Revenue

About The Information

The Information is the go-to source of in-depth reporting for the most influential leaders in technology and business. Founded in 2013 and headquartered in San Francisco, our original, high-quality journalism has the power to inform the most consequential decisions shaping our future, and we’ve built a community of 700,000 active readers who depend on us to do just that. We have a financially healthy business, plenty of capital, and big ambitions to grow our team and business.

About the role

At The Information, you will join a high-impact, mission-driven team as our Senior Analyst, Subscription Strategy and Revenue. This role sits at the intersection of financial modeling, customer analytics, and strategic decision-making - translating subscriber behavior into forecasts, insights, and recommendations that directly inform how we grow and retain our audience. Reporting to the SVP, Strategy & Operations, you will be the analytical engine behind our subscription business, partnering closely with Editorial, Product, and Marketing to ensure every investment we make is grounded in rigorous data.

What you'll do

Forecasting & Revenue Modeling (40%)

Lead the subscription revenue forecasting end-to-end: build and maintain models that translate subscriber cohort behavior - acquisition, upgrade, downgrade, churn - into financial forecasts and actionable insights

Maintain a rolling forecast that updates dynamically as actuals come in, with clear variance analysis explaining what drove differences from forecast

Build and maintain a suite of trusted subscription and revenue dashboards that give business leads direct, self-serve visibility into KPI trends - reducing reliance on the data team for routine reporting

Subscription & Customer Analytics (40%)

Monitor and own the KPI suite: subscriber growth, churn rate, LTV, net revenue retention, expansion and upsell rates

Identify leading indicators of churn and expansion - behavioral signals that precede financial outcomes - and surface them proactively to business stakeholders

Analyze early subscriber habits and cohort performance to inform acquisition strategy and paywall optimization

Collaborate with the corporate subscription team to monitor account health and identify opportunities for seat expansion

Strategic & Ad-hoc Analysis (20%)

Provide analytical support for special projects, such as analyzing the ROI on new products or content, evaluating promotional periods and pricing tests, or assessing new subscription tiers and price models

Monitor traffic and site engagement trends and translate them into projected subscription and revenue impact

Qualifications

3 - 5+ years in subscription analytics, revenue modeling, or a hybrid role that spans both - media, SaaS, tech, e-commerce, or subscription commerce background strongly preferred

Advanced Excel/Google Sheets; comfort building models that others can audit and maintain

SQL proficiency required - able to pull, clean, and model data independently without relying on an engineer

Solid working knowledge of a modern data warehouse (Snowflake strongly preferred)

Experience with BI and visualization tools (Looker, Tableau, Periscope, etc.)

Familiarity with Python to automate reporting and pull insights from large datasets

Deep commercial intuition around recurring revenue economics: cohort LTV, subscription cycles, net revenue retention, and how operational levers translate into financial outcomes

Exceptional communication and storytelling abilities to synthesize financial data into compelling analysis for executive leadership and cross-functional partners

What Success Looks Like

Developing

Owns lights-on responsibilities independently. Delivers reports and dashboards on time without manager QA. Flags anomalies proactively before stakeholders notice.

Proficient - Target for This Role

Manages full report and dashboard suite autonomously. Handles structured ad-hoc requests end-to-end. Identifies opportunities to automate recurring work without being prompted. Communicates clearly with stakeholders independently.

Advanced - Stretch

Proposes improvements to existing reporting. Contributes meaningfully to scoped analytical projects. Identifies actionable anomalies or trends. Reduces manager involvement in routine work to near zero.

Why Join Us?

At The Information, you’ll have the opportunity to work with a team of passionate professionals, shaping the future of tech and business journalism. We’re committed to fostering a collaborative, inclusive environment where innovative ideas thrive. If you’re excited about the chance to make an impact with your marketing expertise and help grow a brand that’s setting the standard for quality journalism, we’d love to hear from you.

Benefits

We offer a comprehensive and competitive benefits package designed to support the well-being of our employees and their families, including:

Company-paid medical, dental, and vision coverage for employees and their dependents

Medical coverage that includes fertility care and $0 copays for in-office mental health visits with in-network providers

Paid parental leave to support and empower new parents

Generous paid time off (PTO) that increases with tenure

401(k) plan with employer matching contributions

Flexible Spending Accounts (FSAs) for healthcare and dependent care expenses

Fitness and wellness stipend to encourage a healthy lifestyle

Monthly cell phone reimbursement

Company-sponsored lunches in the office every Monday

Commuter benefits

A supportive, inclusive, and diverse work environment with a zero-tolerance policy for harassment

We can only accept applications from those eligible to live and work in the United States. This is a hybrid role with office attendance required 3 days/week.

Salary Range: $120,000 - $130,000 USD Annually + Bonus + Benefits

The salary range posted is based on the company's good faith belief at the time of the posting. Actual compensation may vary above or below this range based on factors such as location, work experience, and skill level.