Assistant Manager - Marketing

Job Title: Assistant Manager - Marketing

Location

Chennai / Mahindra City

Experience

10–15 years in Industrial / Manufacturing / B2B Marketing

Role Overview

The Candidate will lead the Organization’s demand creation and market development strategy across industrial, infrastructure, municipal, and OEM segments for its pump portfolio. This role owns end‑to‑end demand generation - from market intelligence and campaign strategy to pipeline impact and ROI.

The role requires strong collaboration with Sales Leadership, Channel Partners, Product Management, and Senior Management, and plays a critical role in building sustained market demand in long-cycle, project‑driven environments.

Key Responsibilities

Strategic Demand & Market Leadership

Define and own the overall demand generation strategy for domestic and/or export markets

Identify priority industries, applications, geographies, and customer segments for growth

Translate business goals into annual demand plans, campaign roadmaps, and budget allocation

Act as the marketing partner to Sales leadership for pipeline creation and market expansion

Campaign & Program Ownership

Lead high-impact demand programs including:

Large trade exhibitions and global industrial expos

Industry-specific technical seminars, roadshows, and consultant meets

Digital demand programs (SEO, website, email, LinkedIn, paid media)

Product launch and application awareness campaigns

Ensure programs are aligned to product verticals, industries, and sales priorities

Consultant, EPC & Influencer Engagement

Build structured engagement programs for consultants, EPCs, specifiers, and influencers

Drive specification wins through technical positioning, case studies, and reference projects

Support sales teams in building long-term relationships with decision influencers

Channel & Partner Demand Generation

Design and govern channel demand generation frameworks for dealers and distributors

Enable partners with campaigns, tools, messaging, and co-marketing programs

Track and improve partner-led inquiry generation and pipeline contribution

Content, Messaging & Brand Leadership

Own demand-related messaging, value propositions, and application narratives

Guide development of:

Technical brochures, application notes, and industry-focused content

Case studies, reference documents, and proof-of-performance materials

Website structure and content aligned to buyer journeys

Ensure consistent brand and technical positioning across all touchpoints

Sales Alignment & Revenue Impact

Define lead qualification, handoff, and feedback processes with Sales

Review regional pipelines and campaign performance with Sales leadership

Drive improvements in inquiry quality, conversion rates, and deal velocity

Analytics, Governance & ROI

Establish KPIs for demand generation including inquiries, qualified projects, pipeline value, and ROI

Own dashboards, reporting cadence, and leadership reviews

Use insights to refine strategy, optimize spend, and scale high-performing programs

Team & Vendor Leadership

Mentor and guide demand generation, digital, and field marketing teams

Manage external agencies, event partners, and digital vendors

Build scalable processes and best practices across regions

Required Qualifications

Bachelor’s degree in Engineering (Mechanical / Industrial preferred) or MBA - Marketing, or Business Administration.

Min 6 years (for AM) & Min 13+ years( for Manager ) of experience in B2B industrial marketing or demand generation from an organization of repute.

Proven experience driving demand in pump manufacturing, fluid handling, capital equipment, or heavy engineering

Experience working closely with senior sales and business leaders

Preferred Qualifications

MBA in Marketing or Strategy

Experience managing multi-region or export market demand programs

Exposure to energy efficiency, sustainability, or regulatory-driven markets

Key Skills & Competencies

Strategic thinking with strong execution discipline

Deep industrial market and application understanding

Leadership and cross-functional influence

Data-driven decision making

Executive communication and stakeholder management

Success Metrics (KPIs)

Qualified inquiries and project leads generated

Marketing-influenced pipeline and revenue

Consultant / EPC engagement and specification wins

Channel partner demand contribution

ROI from exhibitions, campaigns, and digital programs

Why This Role Matters

This is a high-impact role that directly influences market presence, pipeline quality, and long-term growth in competitive industrial segments.