DIGITAL MARKETING - Temp Det.

Ariston Group is a global leader in sustainable thermal comfort that offers a unique, extensive range of solutions for climate comfort, water heating and air handling, as well as components and burners. Listed on Euronext Milan since November 2021, in 2024 the group reported over 2.6-billion-euro revenues, with over 10,000 employees, direct presence in 40 countries in 5 continents, 28 production sites and 28 research and development centers. The group demonstrates its commitment to sustainability through the development of renewable and high efficiency solutions, such as heat pumps, water heating heat pumps, hybrids, domestic ventilation, air handling and solar thermal systems. The group also stands out for its continuous investment in technological innovation, digitalization, and advanced connectivity solutions. The group operates under global strategic brands Ariston, Elco and Wolf, and brands such as Calorex, NTI, HTP, Atag, Brink, Chromagen, Racold, as well as Thermowatt and Ecoflam in the components and burners business.

The Digital Marketing will join the Marketing Italy Team on a fixed-term contract and will play a key role in supporting the definition and execution of the digital marketing strategy for the Italian market, contributing to the growth of Ariston Group brands across heating, water heating, air conditioning, and service businesses.

The role supports customer acquisition, lead generation, brand engagement, and customer retention through an integrated digital ecosystem that combines media, content, marketing automation, dealer engagement, and data analytics.

Working closely with Product Marketing, Trade Marketing, Sales, Service, CRM, Corporate Digital Teams, and external agencies, the Digital Marketing Specialist helps ensure a consistent and effective customer journey across all digital touchpoints while contributing to the achievement of business objectives.

Key Responsibilities

Digital Strategy & Customer Journey

Support the definition and implementation of the annual digital marketing strategy for the Italian market.

Build customer-centric journeys across the Awareness, Consideration, Purchase, Installation, Usage, and Loyalty stages.

Support business growth objectives through demand generation and digital engagement initiatives.

Drive digital transformation projects in collaboration with central and local teams.

Lead Generation & Performance Marketing

Plan, execute, and optimize digital acquisition campaigns across Google Search & Display, YouTube, Meta Platforms, LinkedIn, and Programmatic Advertising.

Monitor and continuously improve key performance indicators (KPIs), including lead volume, lead quality, cost per lead (CPL), conversion rate, and return on ad spend (ROAS).

Website & Digital Platforms

Own the Italian digital ecosystem, including brand websites, campaign landing pages, lead capture tools, and dealer and installer digital touchpoints.

Continuously improve website performance, user experience, and conversion rates through data-driven optimization.

Optimize digital content and information architecture to improve visibility across AI-powered search platforms and search engines, increasing share of voice and related performance KPIs.

Content & Social Media

Develop digital content strategies aligned with product launches and seasonal business priorities.

Coordinate content production with Corporate Digital Teams and external agencies.

Manage the editorial calendar, social media planning, and campaign execution to strengthen brand awareness and customer engagement.

Data Analytics & Insights

Monitor and optimize campaign performance through dashboards and reporting tools.

Analyze customer behavior, campaign results, and market trends.

Translate insights into actionable recommendations to support business decisions and continuous performance improvement.

Agency & Budget Management

Manage relationships with digital agencies and technology partners.

Support the planning and monitoring of digital marketing budgets and media investments to maximize return on investment.

Ensure efficient resource allocation and continuous performance improvement.

Required Qualifications

Bachelor's or Master's degree in Marketing, Business Administration, Digital Marketing, Communication, or a related field.

At least 2 years of experience in Digital Marketing.

Proven experience in planning and managing integrated digital marketing campaigns.

Strong experience in B2B2C environments.

Experience in durable goods, HVAC, home appliances, construction, building technologies, or related industries is considered a plus.

Knowledge of Google Analytics, Google Ads, SEO, SEM, Marketing Automation platforms, Power BI (or equivalent analytics tools), Content Management Systems (preferably Adobe Experience Manager), and Social Media Advertising platforms (especially Meta and LinkedIn).

Fluent English.

The compensation package will be determined based on the candidate’s experience, skills and the scope of the role, applying objective and gender-neutral criteria. We believe that transparency and fairness are essential to building trust, fostering inclusion and ensuring equal opportunities for everyone.

As a reference, for such position we offer a salary ranging between 30.000 € and 46.000 €. This position is covered by the CCNL Metalmeccanici Industria.