ACCESSORIES MARKETING & COMMUNICATION MANAGER

Position

This role is responsible for defining and implementing the global marketing and communication strategy for the Accessories division, ensuring a strong positioning and market resonance aligned with Bvlgari's brand values. This role actively collaborates with internal teams and external functions to optimize the visibility of Accessories creations and collections, consolidating the brand's reputation and engagement globally.

Main Accountabilities:

Strategic Planning & Execution:

Develop and implement the annual marketing and communication strategy for the Accessories category

Identify and integrate Accessories into the broader Bvlgari calendar, proposing opportunities for one-brand synergies

Cross-Functional Coordination:

Drive integrated communication efforts by coordinating with internal Brand and Communication teams (e.g., Celebrity, Events, Social Media, Media, Product Marketing, Trade Marketing, Image) to ensure message alignment

PR & Editorial:

Execute a strong global editorial placement strategy for key launches, aligning with markets to amplify messages

Manage external consultants for consistent activation of PR activities.

Organize and manage interviews for the Accessories Managing Director and the Creative Director

Global Event & Fashion Week Presence:

Provide strategic support for the annual global LG&A event (briefing, planning, and post-event amplification)

Coordinate Paris Couture and Milan Fashion Week presentations for targeted press

Organize strategic meetings for the Creative Director during these events

Contribute strategic insight to identify key trend moments (e.g. Fashion Weeks, Design Weeks, etc.) and coordinates with Celebs team to recommend relevant Key opinion leaders and trendsetters.

Market Visits & Local Engagement:

Ensure a unified approach during market visits through clienteling events, editor meetings, and cultural activations

Create meaningful local moments to enhance brand relationships and visibility

Job responsibilities

Technical Skills:

Proven experience in defining and implementing global marketing and communication strategies, preferably in the luxury sector (Accessories as a plus)

Solid knowledge of PR dynamics and media relations (print, influencers, digital)

Competence in managing high-profile events and fashion shows

Ability to analyze market data and campaign performance

Excellent knowledge of digital communication and social media platforms and tools

Fluency in written and spoken English; knowledge of other languages is a plus

Soft Skills:

Leadership and coordination

Effective communication

Strategic vision and thinking

Results Orientation:

Proactivity and Flexibility

BVLGARI

MAISON

Bvlgari was founded in the heart of Rome in 1884. Over the decades, the Brand has established a worldwide reputation as magnificent Roman High Jeweler and icon of Italian art of living.

Through a pioneering vision, the company’s international success has evolved into a global and diversified luxury purveyor of products and services, ranging from fine jewels and high-end watches to accessories and perfumes, and featuring an extended network of boutiques and hotels.

Demonstrated through its numerous philanthropic partnerships, Bvlgari deeply believes in innovating the present for a sustainable future through its commitment to Social & Environmental Responsibility and giving back – to nature and to the community. In 2024 the Maison announced the creation of Fondazione Bvlgari , reinforcing its devotion to building a meaningful tomorrow through care, generosity and long-term dedication.