Brand Manager

Job Requirements

Job Description: Marketing –Watches SMART

Job Details:

Be a brand custodian, taking care of communication that serves both strategic and operational objectives of the Watches- SMART business. This includes creative development for campaigns, driving awareness and consideration for Titan and Fastrack SMART, building digital and social campaigns to deliver impact on both brand and business metrics.

To build and execute digital, social, and influencer marketing initiatives for Titan SMART and Fastrack SMART that strengthen brand positioning, drive category and brand awareness, and support business targets.

Process Contributions

Brand Positioning & Campaign Management

Support development of brand positioning and campaign themes for Titan Smart and Fastrack Smart in line with business strategy

Manage end-to-end execution of campaigns, coordinating with agencies and internal teams

Analyze campaign feedback and effectiveness, and recommend action

Digital & Social Media Planning

Provide inputs into the annual digital & social media plan based on brand and category priorities; execute with monthly plans

Manage the social media content calendar and campaign plans for Titan Smart and Fastrack Smart pages with agency partners

Set metrics for community growth, engagement and overall metrics with course-correct based on performance

Creative & Content Alignment

Write creative briefs for campaigns, ensuring clarity on brand, platform, and audience requirements

Evaluate creative developed by agencies for design quality, brand fit, and platform suitability (social, ecommerce, retail)

Coordinate visual asset creation across formats and channels

Stakeholder & Vendor Management

Manage relationships with digital, creative, and influencer agencies to ensure execution as per statement of work

Coordinate with internal stakeholders (channel, design, ecommerce) for aligned execution

Work Experience

Education: MBA preferred (Marketing)

Relevant Experience: 4–5 years in brand marketing / brand communication, product marketing, digital marketing, social media, or experience with a digital / creative agency. ABMs with a PG degree / diploma in Marketing can also apply

Behavioral Skills

Business Savviness

Ability to nurture relationships

Ability to influence for impact

Accountability

Curious

Passionate

Strong sense of design and aesthetics

Strong interest in industry developments in the domains of marketing, advertising, digital marketing and social media, and ability to adapt the same in brand work

Knowledge

Digital & social media marketing planning process

Creative brief writing and evaluation

Influencer marketing landscape and management

Familiarity with AI tools for content and creative production

Working Knowledge of digital, creative, and media campaign process