Head of Off Plan Sales

Location: Regional - with extensive travel across your portfolio – predominantly in the Southeast

Shape the Future of Luxury Retirement Living

Audley Group has recently expanded through the merger with Elysian Residences to create AEM Living - bringing together three distinctive retirement living brands: Audley Villages, Mayfield Villages and Elysian Residences.

United by a shared commitment to quality, exceptional service and luxury living, we create vibrant communities where our owners enjoy independent living with outstanding facilities and personalised support. Our villages are located in some of the UK's most desirable locations, offering beautifully designed homes, restaurants, health clubs, wellness facilities and welcoming community spaces.

As our development portfolio continues to grow, we're looking for an exceptional Head of Off-Plan Sales to lead the commercial success of every new village launch from concept to completion.

The Opportunity

This is a unique opportunity to join the commercial leadership team of one of the UK's leading luxury retirement living businesses.

As Head of Off-Plan Sales, you'll be responsible for creating commercial momentum long before a village opens. From developing launch strategies and building qualified sales pipelines to securing reservations and managing investor relationships, you'll play a critical role in bringing our newest communities to life.

Working closely with Development, Marketing, Construction and the Director of Central Sales, you'll ensure every new village launches successfully and transitions seamlessly into operational sales.

This role requires a specialist in off-plan sales. You'll understand how to sell a lifestyle and a vision before a physical product exists, while giving buyers and investors the confidence to commit throughout the development journey.

The Role

You'll be responsible for:

Developing and delivering the commercial strategy for every new village launch.

Building qualified off-plan sales pipelines from the earliest stages of development.

Managing relationships with prospective homeowners and investors throughout the pre-completion sales journey.

Working alongside Development and Construction teams to align commercial activity with build programmes.

Partnering with Marketing to deliver compelling launch campaigns, events and customer experiences.

Leading launch activity, reservation performance and commercial reporting across multiple developments.

Supporting pricing strategy, incentives and reservation structures alongside the Director of Central Sales.

Ensuring all off-plan sales activity is delivered compliantly and in line with industry regulations.

Managing the transition from off-plan sales into live operational sales once villages open.

About You

You'll be an experienced off-plan sales professional with a proven ability to launch successful residential developments from the ground up.

Qualifications

Degree-level education or equivalent professional experience in property sales, development, or commercial management

Knowledge of ARCO Code requirements as they apply to off-plan and pre-completion residential sales - essential

Professional qualification in property, sales, or marketing - desirable

Experience

At least two completed off-plan or new development projects, from pre-launch through to post-launch completion, with pre-launch pipeline size and reservation rate the candidate can describe specifically

Demonstrable experience managing institutional or individual investor relationships through a pre-completion sales cycle

A track record of building launch pipelines from concept, before a show suite or physical product exists

Experience working cross-functionally with Development or Construction to align commercial commitments with build timelines

Understanding of the legal and compliance framework for off-plan residential sales in the UK

Skills and Attributes

Confident in uncertainty - sells a product that does not yet exist and maintains buyer commitment through a long pre-completion period

Investor-minded - understands investor motivations, risk appetite, and communication expectations

High energy at launch, creating commercial momentum from a standing start

Process-disciplined, managing complex off-plan documentation and compliance obligations with precision

Strong communicator, adapting tone and content for investor, end-buyer, and internal stakeholder audiences

Collaborative across Development, Marketing, and the wider commercial team

Why Join AEM Living?

At AEM Living, we're creating exceptional places for people to enjoy later life while continuing to grow one of the UK's most respected luxury retirement living businesses.

This is an exciting opportunity to shape the commercial success of our future developments, influence launch strategy at the highest level and become a key member of a newly established commercial leadership team.

If you have the expertise to turn plans into thriving communities and can inspire confidence in buyers long before the doors open, we'd love to hear from you.

Private Medical Insurance

Free membership to our employee discount portal, with access to discounts at all major retailers.

Free membership to our Healthcare Cash Plan, covering you and up to four children.

50% discount on food and drinks at all our restaurants nationwide.

Guest suite accommodation at staff rates across our luxury villages nationwide.

Pension scheme.

25 days’ holiday plus 8 Bank Holidays.

Life assurance at 3 x salary.

Access to our Academy suite of training and development programmes.

Salary:

Competitive

Rate:

Annual Salary

Function:

Property Sales

Contract Type:

Full Time

Location:

Elysian Residences Head Office

New Hours:

37.5