Head of New Sales

Location: Regional with extensive travel across your portfolio

Lead New Sales for the UK's Leading Luxury Retirement Living Business

Audley Group has recently expanded through the merger with Elysian Residences to create AEM Living - bringing together three distinctive retirement living brands: Audley Villages, Mayfield Villages and Elysian Residences.

United by a shared commitment to quality, exceptional service and luxury living, we create vibrant communities where our owners enjoy independent living with outstanding facilities and personalised support. Our villages are located in some of the UK's most desirable locations, offering beautifully designed homes, restaurants, health clubs, wellness facilities and welcoming community spaces.

As we continue to evolve, we're creating a new commercial leadership structure and are looking for an exceptional Head of New Sales to drive the sales performance of our new homes across the portfolio.

The Opportunity

This is a rare opportunity to lead new home sales for one of the UK's most prestigious retirement living providers.

As Head of New Sales, you'll be responsible for developing and delivering the strategy that maximises new property sales across your region. Working alongside Regional Directors, you'll provide specialist commercial leadership, driving pipeline performance, supporting complex sales negotiations and ensuring every opportunity is converted into a successful sale.

This is a hands-on leadership role where you'll spend time in our villages, coaching sales teams, influencing key stakeholders and personally supporting significant sales opportunities. You'll combine strategic thinking with practical execution to deliver exceptional commercial results.

The Role

You'll be responsible for:

Developing and delivering the regional new sales strategy to achieve occupancy and revenue targets.

Leading, coaching and inspiring New Sales Managers to maximise individual and team performance.

Driving sales pipeline management, forecasting and conversion across the region.

Personally supporting complex, high-value or strategically important sales opportunities.

Working closely with Regional Directors to align sales activity with operational delivery.

Identifying market opportunities and recommending commercial initiatives to improve sales performance.

Using market insight, customer data and sales reporting to drive informed decision-making.

Ensuring a consistently exceptional customer journey from enquiry through to completion.

Building strong relationships with internal stakeholders and external partners to maximise commercial success.

About You

You'll be a commercially driven sales leader with a proven track record of delivering exceptional results within a premium, customer-focused environment.

Qualifications

Degree-level education or equivalent professional experience in sales, property, or commercial management

Professional sales qualification (ISM, APS, or equivalent) - desirable

Experience

A demonstrable (and evidential) personal track record of creating and closing complex, high-value residential property transactions

At least three examples in the last 24 months of personally originating and closing transactions, with specific deal barriers overcome and solutions designed

Experience in a live, operational residential village, new homes, or premium property sales environment

Proven ability to manage a personal deal pipeline across multiple sites simultaneously

Experience coaching site sales teams to improve conversion, as part of a broader personal-delivery role

Comfort with CRM-led pipeline management and data-driven sales decision-making

Skills and Attributes

Personally driven to create and close transactions, with strong individual commercial ownership

Creative dealmaker - designs deal structures (part-exchange, phased completion, etc.) under own commercial judgement

High presence on sites, confident in direct buyer conversations

Fast and decisive under time pressure

Data-confident, using pipeline data to drive real-time decisions

Collaborative works effectively with the RD, SGMs, and Central Sales team

Why Join AEM Living?

At AEM Living, we're redefining luxury retirement living across the UK.

This is an exciting opportunity to join a newly formed commercial leadership team and play a key role in shaping the future success of our organisation. You'll have the autonomy to influence strategy, develop talented sales professionals and deliver exceptional results while helping more people discover the lifestyle our villages offer.

If you're an ambitious, commercially focused sales leader looking for your next challenge, we'd love to hear from you.

Private medical insurance

Free membership to our employee discount portal, with access to discounts at all major retailers.

Free membership to our Healthcare Cash Plan, covering you and up to four children.

50% discount on food and drinks at all our restaurants nationwide.

Guest suite accommodation at staff rates across our luxury villages nationwide.

Pension scheme.

25 days’ holiday plus 8 Bank Holidays.

Life assurance at 3 x salary.

Access to our Audley Academy suite of training and development programmes.

Salary:

Competitive

Rate:

Annual Salary

Function:

Property Sales

Contract Type:

Full Time

Location:

Elysian Residences Head Office

New Hours:

37.5