Manager, Sales and Marketing Communiciations

Frisco, TX Job ID 143713 Job Category Sales Job Level Manager Position Type Full-Time

Job Overview:

The Sales and Marketing Communications Manager is responsible for leading the planning, execution, and communication strategy for trade events and sales initiatives across the organization. This role serves as a critical liaison between Marketing, Sales, Brand Teams, external vendors, and agency partners to deliver impactful trade show experiences, streamline internal communications for sales teams.

The ideal candidate is a highly organized project manager and strong communicator with experience managing complex events, cross-functional stakeholders, and content platforms in a fast-paced environment.

Key Responsibilities

Trade Show & Event Management

Lead end-to-end planning and execution of national, regional, and customer-specific trade shows, industry conferences, and sales meetings.

Develop event timelines, logistics plans, and communication strategies to ensure flawless execution.

Coordinate with internal stakeholders including Sales, Marketing, Allied Partners, Operations, and Leadership teams to align event objectives and deliverables.

Manage relationships with external vendors, production partners, promotional suppliers, and event organizers.

Oversee booth design, signage, promotional materials, product sampling, shipping logistics, and on-site execution.

Ensure brand standards and messaging are consistently represented across all event touchpoints.

Internal Communications & Content Management

Manage the company's sales and marketing content portal (“The Source”), ensuring materials are current, organized, and easily accessible.

Collaborate with Commercial partners and other key stakeholders to develop and maintain sales tools, presentations, product information, promotional assets, and training materials.

Create and distribute internal communications through newsletters, email campaigns, presentations, and digital channels.

Partner with leadership and cross-functional teams to translate business priorities into clear, actionable communications.

Maintain communication calendars and ensure timely delivery of critical information to internal audiences.

Establish governance processes for content updates, approvals, and version control.

Monitor portal usage and gather feedback to continuously improve the user experience and content effectiveness.

Project & Stakeholder Management

Serve as the primary point of contact for event-related initiatives.

Manage multiple projects simultaneously while balancing competing priorities and deadlines.

Develop project plans, timelines, and status updates for leadership and stakeholders.

Foster strong relationships across departments and with external partners to ensure successful execution of strategic initiatives.

Total Rewards:

Salary range $96,800 - $150,000

Actual placement within the compensation range may vary depending on experience, skills, and other factors

Benefits, subject to election and eligibility: Medical, Dental, Vision, Disability, Paid Time Off (including paid parental leave, vacation, and sick time), 401k with company match, Tuition Reimbursement, and Mileage Reimbursement

Annual bonus based on performance and eligibility

Requirements:

Bachelor's degree in Marketing, Communications, Business, or related field or equivalent experience

5+ years of experience in marketing communications, event marketing, trade show management, or sales enablement.

Experience in consumer packaged goods (CPG), beverage, food and beverage, or related industries preferred.

Proven success managing large-scale trade shows and cross-functional projects.

Ability to manage real-time changes during events, troubleshooting on-site issues including shifting timelines, vendor delays and unexpected logistical challenges

Strong written and verbal communication skills.

Experience managing content management systems, sales enablement platforms, or internal communication portals.

Strong organizational skills with exceptional attention to detail.

Proficiency in Microsoft Office Suite and experience with ESKER and ARIBA AP Systems.

Ability to travel as required to support trade events and company meetings (~20-30% travel).

Able to occasionally work non-standard hours around event schedules.

Core Competencies

Event Planning & Execution

Project Management

Vendor Management

Cross-Functional Collaboration

Mindful Financial Stewardship

Internal Communications

Content Strategy & Governance

Company Overview:

Keurig Dr Pepper (Nasdaq: KDP) is a leading beverage company with more than 150 owned, licensed and partner brands that meet a wide range of needs and occasions. Our North American refreshment beverage business holds leadership positions across carbonated soft drinks, water, juice and mixers with a portfolio of iconic brands such as Dr Pepper®, Canada Dry®, Mott’s®, A&W®, Peñafiel®, GHOST®, 7UP®, Snapple®, Clamato® and Core Hydration®. Our global coffee business spans more than 100 markets and includes the leading Keurig® single‑serve brewing system in the U.S. and Canada, along with powerhouse brands such as Peet’s, L’OR and Jacobs, and other regional coffee leaders. Our more than 50,000 employees aim to enhance the experience of every beverage and coffee occasion while making a positive impact for people, communities and the planet.

We strive to be an employer of choice, providing a culture and opportunities that empower our team to grow and develop. We offer robust benefits to support your health and wellness as well as your personal and financial well-being. We also provide employee programs designed to enhance your professional growth and development, while ensuring you feel valued, inspired and appreciated at work.

Whatever your area of expertise, at KDP you can be a part of a team that’s proud of its brands, partnerships, innovation and growth. Will you join us?

A.I. Disclosure:

KDP uses artificial intelligence to assist with initial resume screening and candidate matching. This technology helps us efficiently identify candidates whose qualifications align with our open roles. AI does not make hiring decisions; all decisions throughout the hiring process are made by talent acquisition team members. If you prefer not to have your application processed using artificial intelligence, you may opt out by emailing your resume and qualifications directly to kdpjobs@kdrp.com in lieu of clicking . Please include the job title and location or Job ID # in the email subject line in order for your email application to be considered.