Manager, Digital Consumer Analytics

GENERAL PURPOSE

As Manager, Digital Marketing Analytics (Consumer), you are responsible for delivering accurate, high-quality consumer-focused analytics that support eCommerce performance. You translate business questions into actionable insights, ensuring strong alignment to business goals, financial targets, and current trading context. Your analysis thus drives the reach of adidas, and growth of our audience to ultimately achieve market sales plans.

KEY RESPONSIBILITIES

Accountable for end-to-end delivery of consumer performance analysis, including monitoring, insight generation, and stakeholder communication.

Consumer Performance Analysis & Insight Generation

Deliver high-quality, consumer-focused analyses

Translate business needs into analytical approaches

Connect performance drivers, campaigns, and outcomes

Monitor performance vs targets and identify risks

Integrate campaign and promotional context

Analytical Excellence & Quality Assurance

Ensure accuracy and reliability through QA processes

Deliver structured and repeatable outputs

Maintain a high bar for detail

Project Management & Delivery

Manage multiple priorities simultaneously

Deliver against timelines whether there are longer exploration projects and quick turnaround analyses

Communicate risks and dependencies

Collaboration & Consulting

Be able to explain the impact of consumer segmentation and KPIs on business objectives using global aligned frameworks.

Work with markets in the optimization of traffic and consumer by using data analysis, providing training and sustaining ongoing communication.

Work cross-functionally with other analytics teams in the market, global Digital Analytics teams and global Data and Analytics teams to create synergies, address opportunities and drive revenue.

Build quantitative analysis to develop insights for communication with stakeholders.

Best Practices & Toolsets

Develop and implement best practice toolsets and frameworks that allow continuous optimization of consumer databases and lifetime value as well as organic and paid media traffic.

KEY RELATIONSHIPS

Regional eCommerce Teams

Market and Global Digital Analytics teams

Market and Global Data and Analytics teams

Consumer Engagement (including CRM and Membership)

REQUIREMENTS

Soft Skills

Very good communication & negotiation skills, comfortable presenting complex topics to stakeholders at various organizational levels both in person and remotely

Ability to efficiently work in a cross-functional organization, ability to develop influential and collaborative relationships with stakeholders from digital and non-digital disciplines on all levels.

Strong storytelling skills

Creative and energetic team player who has a passion for consumer and audience segmentation and analytics.

Hard Skills

Technical skills including hands-on SQL query, Exasol/ SQL data warehouse and Databricks/ Lakehouse environment, Python/ R/ modeling, data processing and visualization such as usage of Alteryx/ Airflow, Tableau, PowerBI etc.

In-depth understanding of data tracking technology of the domain (frontend tagging, server to server, sync & async, etc.), privacy regulation and impact on data, and recalibration methodology for measurement that support privacy rules

Very good project and account management skills

Fluent English, both verbally and written

Education & Professional Experience

University degree in the field of Business or equivalent

5+ years of experience in digital analytics

Extensive experience with segmentation and consumer analysis

Experience in an eCommerce environment

Proven ability to deliver insights

At adidas we offer a Hybrid work policy which requires attendance in the office Monday through Thursday, with the flexibility to work remotely on Friday each week. For work requiring a high degree of collaboration or an in-person presentation, in-office attendance is required even on Friday.

AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.

COURAGE: Speak up when you see an opportunity; step up when you see a need..

OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.

INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.

TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.

INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards.

RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.

AT ADIDAS, WE STRONGLY BELIEVE THAT EMBEDDING DIVERSITY, EQUITY, AND INCLUSION (DEI) INTO OUR CULTURE AND TALENT PROCESSES GIVES OUR EMPLOYEES A SENSE OF BELONGING AND OUR BRAND A REAL COMPETITIVE ADVANTAGE.

– CULTURE STARTS WITH PEOPLE, IT STARTS WITH YOU –

BY RECRUITING TALENT AND DEVELOPING OUR PEOPLE TO REFLECT THE RICH DIVERSITY OF OUR CONSUMERS AND COMMUNITIES, WE FOSTER A CULTURE OF INCLUSION THAT ENGAGES OUR EMPLOYEES AND AUTHENTICALLY CONNECTS OUR BRAND WITH OUR CONSUMERS.

JOB TITLE:

Manager, Digital Consumer Analytics

BRAND:

LOCATION:

Portland

TEAM:

Data

STATE:

OR

COUNTRY/REGION:

US

CONTRACT TYPE:

Full time

NUMBER:

546460

DATE:

Jul 15, 2026