Senior Marketing Manager

Job Summary

The Senior Marketing Manager is responsible for aligning brand strategy with digital growth execution. Reporting to the Brand Marketing Director and working closely with the Digital Growth Manager, this role ensures all digital channels are strategically aligned, performance-driven, and consistent with SPC’s brand positioning.

This is a strategic role that leads digital planning, supports paid and SEO initiatives, oversees email and social strategy, and ensures cohesive messaging across all digital touchpoints. The role serves as a key partner to the Brand Marketing Director to drive measurable growth while maintaining brand integrity. Your data-obsessed, creative, and passionate about building meaningful connections with Gen Z and student audiences.

Location: Vaughan (Vaughan Mills Area) or Toronto (Dundas & Bathurst Area)

Pay: 65,000 - 100,000 CAD per year

AI Disclosure: SPC does not use artificial intelligence (AI) tools to screen, assess, or select applicants for this position

Here's how you will impact SPC:

Digital Strategy & Campaign Leadership

Develop and implement comprehensive digital marketing strategies aligned with business objectives and brand growth goals

Translate brand strategy into integrated digital campaigns across paid, owned, and organic channels (such as linkedin, meta, google)

Conduct market research and audience analysis to inform targeting and channel strategy

Define channel mix and communication approach for key campaigns

Ensure all campaigns balance brand awareness with measurable performance outcomes

Use AI tools to generate, test, and refine copy and campaign tactics to improve performance outcomes.

Drive AI adoption across the digital function to streamline creative production, enhance strategic planning, and improve operational efficiency.

Email Marketing & Lifecycle Management

Design and execute email marketing campaigns to nurture leads and increase member retention

Segment email lists and build personalized lifecycle campaigns

Monitor open rates, click-through rates, conversion metrics, and retention performance

Optimize timing, content, and targeting based on data insights

Branding & Brand Voice Management

Ensure all digital marketing content aligns with SPC’s brand identity, voice, and positioning

Partner closely with the Brand Marketing Director to refine tone of voice and messaging consistency

Maintain and evolve brand guidelines across digital channels

Oversee development and adherence to brand standards across voice, tone, visual design, and messaging

Strategic Oversight & Collaboration

Collaborate with the Digital Growth Manager on optimization, budget allocation, and performance improvement

Lead communication strategy and channel planning across paid platforms (Google Ads, Meta, LinkedIn, etc.)

Website & Funnel Optimization

Partner with Product to improve digital journey performance

Contribute to CRO initiatives and A/B testing strategies

Support optimization of key acquisition and conversion pathways

Reporting & Performance Insights

Track and interpret performance data across digital channels

Provide actionable insights to improve campaign effectiveness and efficiency

Support cross-functional reporting and strategic performance reviews

Team Leadership & People Development

Lead develop a team of approximately three digital marketing professionals, fostering a collaborative, accountable, and high-performing culture.

Provide clear direction, coaching, and regular feedback to support individual growth and team success.

Set team priorities, manage workloads, and ensure projects are executed effectively while balancing business objectives and deadlines.

Partner with the Brand Marketing Director on people management.

Champion innovation, continuous improvement, and the adoption of AI-powered tools and best practices to enhance team productivity and marketing performance.

Technical Proficiency

Paid Media Platforms: Google Ads, Meta Ads Manager, LinkedIn Ads

Analytics & Reporting: Google Analytics, Google Tag Manager, Looker Studio

SEO Tools: SEMrush, Moz, Ahrefs

Email Marketing Platforms: Cleavertap, SendGrid, Klaviyo, Mailchimp, HubSpot

CMS & Website Management: WordPress, Webflow, Shopify

Conversion Rate Optimization (CRO) Tools: Hotjar, Optimizely

The soft skills you bring to the team:

Strategic thinker with strong execution capability

Strong understanding of brand and performance integration

Data-driven and results-oriented

Clear communicator with strong stakeholder management skills

Highly organized and detail-oriented

Adaptable in a fast-paced environment

What you contribute to the team:

Bachelor’s degree in Marketing, Communications, Business, or related field

4–6 years of experience in digital marketing (paid media, SEO, email, social, campaign management)

2-3 years of Agency experience in a nice to have

Experience operating across both brand and performance marketing functions

Strong analytical skills with the ability to translate data into strategic recommendations

Experience managing agencies and cross-functional stakeholders

Experience marketing to Gen Z or student audiences is an asset

How we work :

You aren’t just valued for your experience and skillsets, but equally for your growth mindset and attitude. We work as a flat organization, working collaboratively as a team and showing up every day as our authentic selves. Our team knows that creative solutions require a diverse approach to thinking and life experiences.

It’s not a big deal if you don’t meet all our requirements. Only 1% of candidates will ever meet every single requirement posted on most job postings.

Pay: $65,000.00-$100,000.00 per year

Benefits:

Company events

Employee assistance program

On-site parking

Paid time off

Store discount

Wellness program

Work from home

Application question(s):

Have you led a team/had direct reports before?

Will you be able to reliably commute to Toronto or Vaughan 1-2 times per week for this job?

Work Location: Hybrid remote in Toronto, ON