Senior Brand Manager Dairylea (Maternity Cover 12 months FTC)

Job Description

Are You Ready to Make It Happen at Mondelēz International?

Join our Mission to Lead the Future of Snacking. Make It With Pride.

You will be joiningthe teamat an exciting time as welook toshape the future of theDiaryleabrand. Developing a holisticstrategy thatlooks to turnarounda period of continued share decline andaddress increased competitor activity.This willrequire adelicate balance ofperform and transform, short-term and long-term. Therole has fullinnovationpipeline ownershipas a local jewel brand,full P&L responsibility for the2ndbiggest brand inMdlzUK at £179M RSVand the opportunity todemonstratestrategicthoughtleadership.

The Role:

In short, this is an amazing opportunity to lead, shape and grow a fantasticbut complex business,building to growth in 2030 and beyond.

As SBM your role will beendto end brand ownershipto deliver ournewbrand strategy with execution across innovation,communicationand commercial performance.You will be fully accountabletoaddresscurrentcustomer & consumer challenges to turn around share performance.As part of leading & implementing our new brand strategy you will need tobuild abusiness casethat outlines theimplications for ourexistingequity & comms, building a plan with agency partners VCCP & Publicis to executeonce investment secured.

Organisation/ People Management:

You will alsobe requiredto lead, engage & develop your direct team – to drive marketing excellence and business performance.

Team size: 2 Direct reports (BMandGraduate/Apprentice).

Reporting into aMarketing Director.

Key Responsibilities:

Refine and lead the implementationof the brand growth strategy,developing a clear and compelling narrative that aims to unlock future investment andultimately aimsto recoverbrand performance.

Develop and begin the implementation of portfolio/product transformation that aims to simplify and futureproof the brand.

Manage a complex business to ensure its continued success including developing future innovation & PPA plans with your team that will ensurecategory growth delivered to recover share.

Lead the cross-agency team to build on ourexisting comms assets whilst shaping future commsplanstosupportrepositioningtheDairyleabrandin line with futurestrategy.

Effectively manage theteam to deliverthe short-termwhilst balancing the development and implementation of future strategy.

Requirements:

Someone who is willing to contribute to our Team feeling of belonging.TheMealscategoryis a smallerteamwithinMdlzbut has aclose-knitrelationship with cross functional peers. A family feelwith lots of opportunity to learn from other functions.

Proven agility and growth mindset;this role requires you to challenge the status quo andlean into problem solving. Success will not come from doing thingstheywaythey’vealways been done. Bold, brave thinkingis essential.

Proventrack recordof inspiring others and delivering through others (incldirect reports); success is reliant on cross-functional collaboration, building resilience and keeping teams motivated and energised.

Ability to manage & influence senior stakeholders– with no Marketing Manager role in meals, the opportunity is to lead the narrative, pitching directly to senior leaders with the support and guidance of the Marketing Director.

Proven commercial acumen in complex environments;high levelof innovation experience and portfolio management.

Excellent communication,storytellingand presentation skills; building a compelling narrative and adapting this depending on the audience will be critical to unlocksenior support and investment.

Proven experience in buildingstrategy; ideally with a balance of short-term / long-term.

E2E Management.

Equity experienceis a bonus.

Relocation Support Available?

No Relocation support available

Business Unit Summary

We value our talented employees, and whenever possible strive to help one of our associates grow professionally before recruiting new talent to our open positions. If you think the open position you see is right for you, we encourage you to apply!

Our people make all the difference in our succes

Excited to grow your career?

We value our talented employees, and whenever possible strive to help one of our associates grow professionally before recruiting new talent to our open positions. If you think the open position you see is right for you, we encourage you to apply!

IF YOU REQUIRE SUPPORT TO COMPLETE YOUR APPLICATION OR DURING THE INTERVIEW PROCESS, PLEASE CONTACT THE RECRUITER

Job Type

Temporary (Fixed Term)

Brand & Portfolio Management

Marketing