Sales Area Manager

Job Description: Specification and Partnership Consultant (Sales Area Manager)

Location: Covering Northern England (based in Midlands)

Company: Ricoman Lighting - Premium UK Lighting Manufacturer

About Us

At Ricoman, we are more than just a lighting manufacturer. We are project specialists who deliver innovative lighting solutions On Time, On Specification, and On Budget. With UK-based production, a collaborative team culture, and a customer-first ethos, we are on a mission to become a leading premium lighting manufacturer recognised for customer excellence.

The Role

This is a proactive sales role where you’ll focus on identifying, engaging, and acquiring new customers, while also strengthening long-term partnerships with existing accounts.

As the face of Ricoman across Northern England and the Midlands, you will build relationships with fit-out companies, electrical contractors, M&E consultants and interior designers, combining business development with consultative support - winning new customers and projects, nurturing relationships, and providing tailored lighting specifications that inspire confidence and deliver value

Key Responsibilities

Sales, Consultation & Specification

Represent Ricoman at industry events, trade shows, and client visits across the North to build regional visibility and credibility

Deliver product presentations, samples, and demonstrations to win specifications

Generate leads, manage a healthy sales pipeline, and achieve agreed sales targets

Represent Ricoman at industry events, trade shows, and client visits to build visibility and credibility

Identify opportunities to introduce Ricoman solutions into new projects at early design stages

Translate customer requirements into lighting specifications and tailored solutions

Guide clients through options, compliance standards, and best practices

Work closely with our Lighting Design and Technical teams to ensure feasibility and accuracy

Partnership Development

Build and maintain strong, long-term client relationships

Develop new accounts and existing ones through trust and value creation

Act as the key contact for projects from enquiry to post-delivery support

Collaboration & Feedback

Provide market intelligence and feedback to Marketing, Production, and Technical teams

Participate in cross-departmental reviews and ensure customer insights are captured in feedback.

Uphold agreed SLAs for responsiveness, quoting, and issue resolution

What We’re Looking For

Proven track record in B2B sales (lighting, electrical, building services, or other technical sector - preferred but not essential)

Based in Northern England with an established network across the region (advantageous)" and pair it with the driving licence requirement, since the role is clearly field-based

Strong ability to engage with specifiers, contractors, and designers

Excellent communication and presentation skills – able to simplify technical information for clients

Collaborative mindset – thrives on cross-team problem-solving, not lone-wolf selling

Highly organised with CRM discipline and attention to detail

Self-motivated, resilient, and genuinely passionate about customer success

What We Offer

Competitive base salary of £45 000 - £50 000+ performance bonus

Company car & car allowance

Company phone

Company Laptop

Clear progression pathway within a growing, values-driven business

Full training on Ricoman’s product range, lighting design principles, and CRM tools

A supportive culture built around our values: Curiosity, Community, and Growth

Opportunity to receive exposure to a highly collaborative and dynamic business.

Requirements added by the job poster

Valid driver’s license

3+ years of experience in Sales (preferably within the lighting industry or a B2B setting)

Pay: From £45,000.00 per year

Benefits:

Company car

Work Location: On the road