Digital Graphic Design Lead

Salary: Salary up to £38,000 • Location: Manchester

Digital Graphic Designer Lead

Salary up to £38,000

Location

Manchester

Purpose

Reporting into the Head of Digital Growth, you’ll be an important part of the global marketing team, working closely with the other designers alongside writers, videographers, digital marketers and campaign managers to create high converting digital assets and compelling graphics, marketing materials, sales collaterals, banners, emails, presentations and more.

The ideal candidate will have 5-10 years’ experience in graphic design. You will love collaborating with others to share ideas and feedback and be capable of working independently. Additionally, you will enjoy ideating, be organised and have a high attention to detail.

Hours of work

Monday – Friday 9am – 5:30pm

Day-to-day responsibilities include but are not limited to the below:

Create graphic and motion graphic design projects from initial concept and brief to final production – such as social media graphics, internal comms materials, whitepapers, eBooks, infographics, elements for websites etc

Lead on developing our brand guidelines on global briefs maintaining corporate standards across all graphics and optimise our brand position to be relevant by paid and unpaid media channels

Work with external agencies where appropriate to maintain brand standards – ensuring everything is aligned with brand guidelines

Working closely with the wider marketing, UX and sales team and other cross-functional teams to create compelling graphics for maximum impact

Working closely with digital paid media and SEO teams to support in B2B lead, wins and revenue targets, by creating digital assets that drive a high conversion of click throughs, view throughs and form completions

Understanding performance analytics with channels such as Performance Max (Google), display networks such as GDN and Stackadapt, paid social media channels such as via META and email automation to understand performance of your digital assets and leverage data insights to action creative optimisations that drive conversion

Managing a matrix team structure with both multi-media producers and graphic designers with direct management within the UK team and delivery management with designers in CA and ANZ territories aligning to product go-to-market deliverables, spot legislation change comms to always on nurture and lead generation campaigns meeting our sales targets

Understand current market trends when designing for specific audiences and lead on ideation for new creative concepts, application by channel and hero brand campaigns

Lead the creative team to adopt innovative new technologies such as AI to enhance creative outputs

Manage storytelling & storyboards for multi-channel and multi-asset campaigns driving continuity across all channels and applying a funnel approach that drives the “next best action” by the target audience

Key requirements Required skills and experience

Excellent in the Adobe Suite (especially Illustrator, Photoshop, & InDesign)

Experience in creating templates in Canva

Proficient in AfterEffects would be advantageous

Proficient in Outlook, Excel, PowerPoint and Word

Self-starting and curious

Experience using AI tooling such as Runway, VEO to create motion graphics and videos

Up to date with design trends on different marketing platforms -

Excellent communication and organisational skills

Ability to work independently and with a team

Attention to detail and accuracy

Good time management and prioritisation skills

Ideally hold a BA Hons Degree in Graphic Design, Computer Graphics, Digital Design, Art or a directly related field

Basic understanding of commercial design processes and good knowledge of design aesthetics

Understanding of design best optimised for different platforms and marketing channels

Must present a strong portfolio during interview or upon request

BrightHR Benefits

Enhanced holidays – 25 days increasing to 27 after 2 years’ service and 28 after 5 years’ service (22 Days for Field Sales)

Private health care cover after 5 years’ service

New business referral scheme

Access to Health Shield

Access to the EAP service

Refer a friend scheme

Paid birthday leave

Pension scheme contribution increasing to 5% after 5 years’ service and again to 7% after 7 years’ service

Group life insurance

Eye care contribution

Free fruit (office-based staff)

Travel Season Ticket loan scheme

Milestone recognition

Discounted products – Manchester City centre parking (AO Arena) / First Bus Travel Club Membership / Microsoft Home User programme / Anglian Home Improvements

Pace health Club (situated in the park Inn) discounted gym membership and spa treatments

Park Inn 20% food and drink discount

New Century 20% food and drink discount

Revolution De Cuba 20% food and drink discount

Cycle 2 Work scheme* after probationary period

On site Gym

Bright Exchange perks

Values & Behaviours

Living the company values of We care, We take action, we innovate, we inform, and we do the right thing

We lead by example and recognise those living our values

We drive the narrative by inspiring and engaging our team

We collaborate with rigor and embrace diversity of thought

We deliver with a united voice

We take ownership by staying close to team performance by Super Coaching and Walking the Walk

We keep our approach simple and stick to the playbook to deliver on promise

We think critically and commercially, assess the situation before jumping to the solution

We are BrightHR; the only software powered by HR, health & safety, and legal experts. Everything you need to simply manage your staff, all in one place, PLUS free tools to set your business apart.

We are a people business. The market moves quickly and so do we. We put the customer first, working hard and always looking ahead, purposefully innovating to ensure peace of mind.

BrightHR is an Equal Opportunity and Disability Confident Employer, committed to diversity and inclusion without regard to protected characteristics