Jr. Brand Manager

Campari Group es hoy un actor importante en la industria global de bebidas espirituosas de marca, con un portafolio de más de 50 marcas premium y super premium, comercializadas y distribuidas en más de 190 mercados en todo el mundo, con posiciones de liderazgo en Europa y América.

Con sede en Milán, Italia, Campari Group posee 25 plantas en todo el mundo y tiene su propia red de distribución en 26 países, empleando aproximadamente a 4.700 personas.

Las acciones de la empresa matriz Davide Campari - Milano N.V. están listadas en la Bolsa de Valores Italiana desde 2001. Hoy, Campari Group es el sexto mayor actor mundial en la industria de bebidas espirituosas premium.

Company: Campari México S.A. de C.V.

Position Title: Jr Brand Manager

Position Location: Mexico City (CDMX)

Reports to: Channel Strategy Manager

Organizational Level (global, regional, or local): Local

General Description of the Role:

The Jr Brand Manager supports the execution of channel and marketing initiatives for the premium spirits and RTD portfolio, acting as a key link between internal teams and external partners to ensure flawless implementation of brand plans, projects, and initiatives across channels, while driving operational excellence, monitoring performance, managing investments, and identifying opportunities to accelerate business growth through effective commercial activation.

Mission / Objectives

Support the growth of Espolón, Montelobos, SKYY RTD and Osborne through best-in-class channel execution.

Ensure flawless implementation of channel programs, activations and brand initiatives across On Trade and Off Trade.

Maximize effectiveness of A&P investments through rigorous tracking and performance analysis.

Act as a coordination hub between internal stakeholders, agencies and external brand owners to accelerate speed-to-market and execution quality.

Key Responsibilities & Activities

Marketing Strategy and Execution:

Responsible for the development and implementation of brand plans, campaigns, and activations aligned with business objectives and brand strategy.

Coordinate campaign and activation delivery: Work with internal teams and external agencies to ensure timely execution of campaigns, materials, and initiatives across channels.

Analyse market and campaign performance: Monitor market trends, competitors, and campaign results to support decision-making and continuous optimisation of marketing activities.

Commercial Marketing Execution

Coordinate the execution of channel initiatives across Espolón, Montelobos, SKYY and Osborne.

Support development and implementation of annual commercial calendars.

Ensure alignment between brand priorities and sales execution.

Identify execution gaps and propose corrective action plans.

Innovation & Portfolio Development

Continuously monitor the RTD market in Mexico

Lead innovation initiatives from ideation to launch

Support SKYY RTD innovation pipeline, coordinating cross-functional teams (Marketing, Supply Chain, Finance, Sales) to ensure timelines, deliverables, and approvals are met.

Ensure launch excellence & performance tracking

KPI Tracking & Business Analytics

Monitor business performance & generate insights by tracking business KPIs (distribution, depletions, sales, execution, share, and promo effectiveness), analyse market trends and competitive activity, and deliver actionable recommendations to optimise performance.

Lead reporting & performance tracking, preparing monthly business reviews and performance reports, ensuring clear visibility on results, opportunities, and risks across channels.

Budget Management (A&P)

Oversee A&P tracking and reporting, ensuring budget compliance, adherence to internal financial processes, and evaluation of ROI for activations and commercial programs.

Key Relationships

Internal: Marketing, Customer Marketing, Sales, Finance / FP&A, Supply Chain, Procurement, Legal.

External: Brand Owners (Osborne), Creative Agencies, BTL Agencies, Production Suppliers, Research Agencies.

Required Experience: At least 2 years of commercial experience in the Mexican market (marketing, sales, or customer/trade marketing).

Education: Bachelor degree in Marketing, Business Administration, or a related field.

Skills

Functional

Contribution to the strategic plan

Contribution to business planning

Program management and execution

Passionate about the spirits industry

Technical

Financial and budget acumen

Customer management

Project management

Consumer understanding and knowledge of market research

Success Metrics

On-time execution rate of activations

A&P budget compliance

POS deployment effectiveness

KPI reporting accuracy

Innovation launch readiness

Sales support effectiveness

Execution quality score

Stakeholder satisfaction

Nuestro compromiso con la Diversidad e Inclusión:

Campari Group cree que la compensación justa y las oportunidades iguales son cruciales para el bienestar, empoderamiento y compromiso de los empleados. Nuestros esfuerzos para asegurar un pago justo nos han valido la Certificación de Pago Justo por Fair Pay Workplace, una organización independiente dedicada a terminar con las disparidades salariales basadas en el género, la raza y su intersección.

Nota para los candidatos:

Tu solicitud será evaluada en función de tus habilidades, experiencia y conocimientos generales, no por alguna información confidencial, privada o secreta que puedas poseer. No debes divulgar a Campari Group ninguna de esas informaciones. En caso de que se te haga una pregunta que no puedas responder sin divulgar información confidencial, privada o secreta (incluyendo de un empleador actual o anterior, sus proveedores o clientes), debes negarte a responder la pregunta.

Nota para las agencias de headhunting:

Por favor, evite contactar o enviar correos electrónicos directamente a nuestro equipo de liderazgo ejecutivo o a la comunidad de recursos humanos. El departamento de Adquisición de Talento gestiona las operaciones de reclutamiento centralizadas a nivel mundial, incluyendo la selección y gestión de proveedores externos. Actualmente, nuestra lista de proveedores preferidos está a plena capacidad. Para asegurarnos de tener su información en archivo para una consideración futura, le pedimos amablemente que complete el formulario en línea proporcionado aquí.