Manager Sports Marketing Basketball, US Sports, Baseball, Outdoor, Training
About the role
Purpose & Overall Relevance For The Organization
Drive an effective and efficient sports marketing portfolio for the selected focus concepts in key category in country /cluster in full alignment with the Global Sports Marketing, Local Brand Communication and Local Business Units.
Key Responsibilities
Create the local portfolio planning based on input from Global
Negotiate/Acquire/Evaluate partners for the category.
Budget management for the category including operating expenses *Category : Specialist Sports ( Basketball / Baseball / Rugby / Tennis / Outdoor / Olympic Sports etc. )
Manage the execution of the marketing working budget plan per the budget planning
Input to Contract Approval Form/Asset Management System/Global Bonus Program
Plan and activate our partners with the respective functions within local brand activation team and Membership team.
Management and support for organizing events.
Manage right color way FTW at right timing.
KPIs
Share of Search (country, key city, category and franchise names)
Share of voice in key sports events
Secure relevant and in-time partner portfolio
Brand Net Sales
Compliance to sports marketing expense guidelines
Signing new athletes
Knowledge, Skills And Abilities
Strong interpersonal skills (e.g. relationship management, facilitation, etc.)
Leading and managing a diverse team
Deep sports marketing knowledge
Strong influencing skills
Basic MS Office skills
Experience in both market and above market organization preferred
Advanced in English / Native in Japanese
Knowledge, experience, connections, and expertise in baseball preferred.
Requisite Education / Qualifications
University degree in business with marketing focus and ideally some exposure to sports or equivalent professional experience
At least 3-5 year experience in relevant working field
Experience, Communication/Negotiation skill
Passion for Sports
Knowledge of sports categories preferred.
Relationship with key person in sports marketing world preferred.
Key Relationships
Internal
Peers reporting into Brand Activation Lead
Sports Marketing leads
Market Channel leads
BU Initiative Team
Global Sports Marketing
External
Partners and teams
Management Agencies/Agents
Club teams, Schools
Association, Federation, Organization
Head coach and coaches of high school, Universities, and corporate teams
Questions about this role
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