Senior Analyst, Product Insights

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Senior Analyst, Product Insights

We are committed to connecting Canadians through unique partnerships, our world-class network and content Canadians love—and our innovative team is growing. We are looking for dedicated team members to join our Corporate team who have a genuine passion for making positive impacts on customers and the communities where we live and work. We have a variety of business units with exciting and meaningful work waiting for you, including Communications, HR, Legal and Corporate Affairs, Supply Chain, Finance, and Real Estate. If you are considering your next step, we have exciting opportunities waiting for you. Come build a rewarding career at Rogers and be a driving force behind our success story!

Senior Analyst, Product Insights

Role Overview

We are seeking a Senior Analyst, Product Insights to support the Entertainment product portfolio. This role sits at the intersection of product, content, and financial performance, with a mandate to translate customer behavior, content consumption, and commercial signals into clear, actionable recommendations that improve product outcomes and P&L performance.

The role moves beyond reporting. It focuses on identifying growth opportunities, diagnosing performance drivers, and shaping product and packaging decisions through advanced analysis and emerging AI capabilities. The ideal candidate combines structured problem solving, strong business acumen, and hands-on data capability, with an increasing focus on leveraging AI to accelerate insight generation and decision-making.

Key Responsibilities

1. Product Insight & Performance Strategy

Analyze customer behavior and product engagement across linear, streaming, and emerging formats

Identify drivers of acquisition, retention, and monetization and translate into product recommendations

Evaluate product and packaging performance, including the impact of content and streaming integrations

Develop clear narratives that connect customer trends to business impact

2. P&L and Business Performance Optimization

Assess product-level economics, including cost-to-value relationships

Provide data-driven recommendations to optimize product profitability and portfolio performance

Support business case development for new product features, and partnerships

Monitor and track financial outcomes vs. plan, identifying risks and opportunities early

3. AI-Enabled Insights & Decisioning

Leverage AI tools and techniques to accelerate insight generation, pattern detection, and forecasting

Contribute to the development of AI-driven agents or workflows that automate recurring analysis and improve decision velocity

Apply AI to synthesize large, complex datasets into simplified executive-ready insights

Continuously identify opportunities to embed AI into product and analytics workflows

4. Data Product & Tooling Development

Partner with Data Engineering and Product teams to define scalable insight frameworks and data models

Build and evolve self-serve tools, dashboards, and performance trackers aligned to business priorities

Establish standardized KPIs and measurement frameworks across the Entertainment portfolio

Ensure frictionless access to insights for product, content, and leadership teams

5. Strategic Collaboration

Work cross-functionally with Product, Finance, Marketing, and CBM teams

Influence decision-making through clear, structured communication and executive-level storytelling

Support negotiations and strategic initiatives with fact-based insights and scenario analysis

What You Bring

Core Capabilities

Strong analytical and structured problem-solving skills, with ability to translate data into business insights

Experience working with large datasets and multiple data sources

Proven ability to connect customer behavior to financial outcomes and product decisions

Ability to operate in ambiguity and prioritize highest-impact opportunities

Technical & AI Skills

Proficiency in SQL and data visualization tools (Power BI, Tableau or equivalent)

Experience leveraging AI tools to enhance analysis and insight generation

Exposure to building or contributing to AI agents, workflows, or intelligent dashboards is a strong asset

Familiarity with experimentation, forecasting, or predictive modeling is preferred

Business & Domain Knowledge

Understanding of media, entertainment, and streaming ecosystems

Strong financial acumen, including P&L analysis and business case development

Ability to synthesize content, product, and commercial dynamics into coherent insights

Ways of Working

Highly self-directed and outcome-oriented

Strong communicator with the ability to influence senior stakeholders

Detail-oriented with a focus on accuracy and clarity

Comfortable managing multiple priorities in a fast-evolving environment

To protect our people, brand and assets, a pre-employment background check will be conducted. As part of our selection process, all candidates must clear a criminal background check. Additionally, a credit check and drivers abstract may be required depending on the role.

Schedule: Full time

Shift: Day

Length of Contract: Not Applicable (Regular Position)

Work Location: 333 Bloor Street East (908), Toronto, ON

Travel Requirements: None

Background Check(s) Required:

Posting Category/Function: Reporting and Analytics & Analyst

Requisition ID: 339336

To support career growth, collaboration, and high-performing teams, all Corporate Employees are expected to work onsite. We believe that in-person connection strengthens our culture and drives industry-leading performance.

At Rogers, we believe the key to a strong business, is a diverse workforce where equity and inclusion are core to making everyone feel like they belong. We do this by embracing our diversity, celebrating our different perspectives, and working towards creating environments that empower our people to bring their whole selves to work. Everyone who applies for a job will be considered. We recognize the business value in creating a workplace where each team member has the tools to reach their full potential by removing any barriers for equal participation. We work with our candidates who are experiencing a disability throughout the recruitment process to ensure that they have what they need to be at their best. Please reach out to our recruiters and hiring managers to begin a conversation about how we can ensure that you deliver your best work. You matter to us! For any questions, please visit the Recruitment Process FAQ.

Posting Notes: Corporate

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Location:

Toronto, ON, CA Toronto, ON, CA

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