Director Modern Trade - Proximity México

At The Coca-Cola Company, we are proud to be one of the world’s most recognized and respected brands, with a legacy spanning over 139 years and a portfolio of more than 200 brands enjoyed by millions of consumers every day. Our mission is simple yet powerful: refresh the world and make a difference.

Manage KA from the negotiation process, developing and implementing commercial strategy for its growth in modern channel according with the business plan. Lead the relationship with the KA and its P&L as well as the management of the Account Team involving the related teams of the system with scope to Mexico.

What You’ll Do for Us

Lead KO System to a sustained growth in the assigned KAs and nourish customer’s willingness to work with the Coca-Cola System.

Responsible for the volume, revenue, market share, profitability and execution in the assigned KAs.

Responsible to lead the relationship of KA assigned, representing the entire Coca-Cola system in Mexico

Lead and coordinate collaboration routines of the Account Team, Bottlers and Franchise Unit to guarantee the implementation of Plans to accomplish Business Goals and alignments.

Partners with bottlers and customers to increase all participating category growth & value using the full range of occasions, brands, packages & execution tools & methods.

Coordinate negotiations with the KAs involving commercial, logistical, legal, financial and marketing processes.

Assure timely communication among marketing, bottlers and clients guarantee the development of an agreed scorecard, with volume, revenues and share of sales KBIs

Management routines to course correct with the Bottler System through the Key Account Committee

Accountable for development of a Joint Business Plan with all assigned KAs, following an aligned process with the Customers and Bottlers.

Lead the development of the “Annual Customer Plan” (ACP) in line with global guidelines and consistent with the local customer and system opportunities and Business Plan.

Manage the commercial activity budget (discounts/ DME) complying with the annual investment plan of the business plan

Develop and manage the Advantage improvement plan for the account(s) under your responsibility.

Leads the implementation of the transformation model of the capabilities, process and organizational structure that manages retail accounts.

Analyze customer’s market, consumer and channel from the customer’s and KO’s System perspective. Identify, quantify, and prioritize opportunities and value to be created for the KA and the KO System.

Maximize Consumer & Shopper insights, engaging our system and customer by using, data and system resources to create a compelling PoS and selling propositions.

Requirements & Qualifications

+9 years managing customer relationships within Fast moving consumer goods companies Marketing and operations experience.

Functional Skills:

Retail Management Solid Expertise

Holistic view

Results driven, excelling performance.

Strong negotiation skills. Strong influence.

Shopper knowledge.

Skillful data management, transform insights into concrete actions.

Proven listening skills, humble personality.

High proficiency in English

Key Functional Competencies:

Drives Customer & Shopper Value

Unleashes People potential – Inspires Others

Imports & Exports good ideas

Key Behavioral Competencies:

Balance Short & Long term priorities

Influences the System

Delivers Results

Key Values:

Strong & proven Collaboration

Accountability. High discipline and organization

Self-motivation.

High tolerance to frustration, coping with stress.

Committed, passionate. Never accepting limits.

What We Can Do For You

Challenging Work – our unique global system offers constant opportunities to develop world-class skills and a truly international career.

Iconic Brand: Work on the most recognized brand in the world and be part of developing the brands next chapter.

Exposure to World Class Leaders: Availability to global marketing leaders that will your network and exposure you to emerging digital platforms and marketing insights.

Alteryx, Branding, Channels Strategy, Conversion Rate, Customer Insights, Demand Generation, Digital Advertising, Google Analytics, Key Performance Indicators (KPI), Leadership, Marketing Campaigns, Marketing Insights, Marketing Strategies, Market Segmentation, Media Buying, Microsoft Office, Microsoft Power Business Intelligence (BI), Product Commercialization, Sales Channel Development, Social Media, Strategy Development, Structured Query Language (SQL), Tableau (Software)

Location(s):

Mexico

City/Cities:

Mexico

Travel Required:

00% - 25%

Relocation Provided:

No

Job Posting End Date:

July 21, 2026

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

Annual Incentive Reference Value Percentage:30

Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.