Marketing Operations Specialist

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Job Description

Proficiency in local language is required

A Marketing Operations Specialist will serve as a strategic partner to Brand and Business Unit teams by translating business priorities into impactful, compliant, and measurable omnichannel customer engagement plans, contributing to campaign strategy and activation while taking a hands-on role in creating, adapting, localizing, and deploying customer-facing content and experiences, and supporting the end-to-end campaign lifecycle - from intake and content development to activation, performance measurement, and learning loops - to maximize marketing effectiveness, customer engagement, and business impact.

Key Responsibilities

Partner with Brand Leaders to translate marketing priorities into omnichannel campaign plans, content strategies, and customer engagement activities.

Execute omnichannel campaigns across digital, field, social media, HCP portals, speaker platforms, and other customer engagement channels, ensuring alignment with brand objectives.

Create, adapt, localize, review, and deploy customer-facing content, ensuring relevance, consistency, compliance, and alignment with brand strategies.

Support the implementation of the IBU Marketing Execution operating model, contributing to activities across the campaign lifecycle, from intake and content development to activation and learning loops.

Coordinate campaign intake, project timelines, deliverables, and stakeholder alignment, proactively identifying risks and escalating issues when needed.

Manage day-to-day content governance activities, including MLR approvals, version control, content reuse, asset documentation, and content lifecycle management.

Support the operation and optimization of digital engagement platforms and marketing technologies, coordinating with DD&T, vendors, and platform owners as needed.

Execute social media and digital channel activities in accordance with corporate, brand, compliance, and risk-management requirements.

Monitor campaign execution, engagement metrics, and performance indicators, contributing insights and recommendations to improve campaign effectiveness.

Maintain marketing documentation, support continuous process improvements, and coordinate agencies and vendors to ensure high-quality delivery, compliance, and operational excellence.

Academic Background

Bachelor’s degree in Marketing, Business, Communications, Healthcare, or a related field.

MBA preferred.

Experience

Prior and good experience in marketing operations, digital marketing, omnichannel execution, campaign operations, content operations, or commercial operations within pharma, healthcare, or highly regulated environments.

Experience coordinating marketing campaigns, content production, agencies, timelines, and cross-functional deliverables.

Experience working with agencies and vendors, with strong performance and budget management discipline.

Specific Knowledge & Technical Skills

Practical understanding of omnichannel marketing concepts, campaign activation, and digital content lifecycle management.

Strong understanding of regulated promotional processes, content approval workflows (MLR), documentation standards, and audit readiness requirements.

Ability to organize intake requests, manage multiple priorities, follow up on actions, and escalate risks in a structured way.

Ability to analyze campaign performance data, identify trends and optimization opportunities, and provide data-driven recommendations to Brand teams.

Strong collaboration skills to work with Brand/BU Marketing, BI&CE, DD&T, Medical, Regulatory, Legal, Compliance, agencies, and global/regional teams.

Good project management discipline, attention to detail, and ability to operate in a fast-paced, multi-stakeholder environment.

Behavioral strengths: customer-centric mindset, collaboration, agility, accountability, ownership, curiosity, continuous improvement mindset, and compliance orientation.

For Internals:

Hands-on expertise with CRM and related platforms - Veeva CRM, Veeva PromoMats.

Prior experience and effective use of digital and content platforms in a local market context.

Languages

English: required (for interaction with global/regional teams)

Spanish: a plus

Takeda is committed to fostering an inclusive culture and values diversity (e.g., people with disabilities, religion, ethnicity, gender, generations, and LGBTQI+). All of our job opportunities reflect this commitment

Locations

BRA - Parque da Cidade

Worker Type

Employee

Worker Sub-Type

Regular

Time Type

Full time