SOCIAL MEDIA SPECIALIST

Position

We are seeking a highly creative and talented Social Media to join Bvlgari’s Corporate Social Media team, in Rome. Reporting to the Social Media Manager, he/she will be responsible for developing and implementing effective social media strategies to promote our brand, engage with our audience, and drive growth. This role offers the opportunity to collaborate closely with other functions, such as our PR, celebrities, marketing and creative teams, as well as key local markets.

Job responsibilities

Coordinate communication projects with a special focus on content creation and editorial strategy, liaising between the different counterparts to insure the adequate visibility, carefully selecting the correct social media platforms between the global platforms.

Develop and execute editorial strategy across all social platforms, ensuring a cohesive brand narrative, engaging storytelling, and impactful content that drives community growth and engagement.

Conduct regular analysis of social media performance metrics and provide reports and insights to track progress and identify areas for improvement.

Create and curate compelling, high-quality content during events and product launches, across various social media channels, including but not limited to: Instagram, Tiktok, LinkedIn, X, Facebook, Pinterest and YouTube

Maintain brand consistency and ensure all social media content adheres to our brand guidelines and standards

Collaborate with the marketing and creative teams to develop and implement integrated campaigns that align with our brand identity and marketing objectives

Contrubute to the day-to-day activities of our social media accounts, including content scheduling, community management, and responding to comments and messages in a timely manner

Monitor social media trends, tools, best practices, and emerging platforms, and recommend innovative ways to improve our social media presence

Monitor and manage the social media budget, ensuring efficient allocation of resources and adherence to financial guidelines.

Manage collaborations with content creators, from identification and briefing to content approval and performance tracking, ensuring alignment with brand values and campaign objectives.

Profile

Technical Skills

3-4 years of experience in Social Media or similar roles, preferably within the luxury or fashion industry

In-depth knowledge and understanding of social media platforms, tools, and trends

Strong creative and visual skills with the ability to produce engaging content

Experience in creating and managing social media campaigns, also including content creation during events and with celebrities and influencers

Strong knowledge of social media management and analytics tools to monitor and track performance

Strong organizational and time management skills

Fluency in English and Italian. Proficiency in additional languages is a plus

Soft Skills

Time-management

Proactivity

Team spirit

Creative mindset

Problem-solving

Flexibility

BVLGARI

MAISON

Bvlgari was founded in the heart of Rome in 1884. Over the decades, the Brand has established a worldwide reputation as magnificent Roman High Jeweler and icon of Italian art of living.

Through a pioneering vision, the company’s international success has evolved into a global and diversified luxury purveyor of products and services, ranging from fine jewels and high-end watches to accessories and perfumes, and featuring an extended network of boutiques and hotels.

Demonstrated through its numerous philanthropic partnerships, Bvlgari deeply believes in innovating the present for a sustainable future through its commitment to Social & Environmental Responsibility and giving back – to nature and to the community. In 2024 the Maison announced the creation of Fondazione Bvlgari , reinforcing its devotion to building a meaningful tomorrow through care, generosity and long-term dedication.