Global Category Marketing Manager (m/f/d)

Who we are

Great sound has the power to transform everyday moments into extraordinary experiences. Through the iconic Sennheiser brand, we develop premium headphones, earbuds, and audio solutions that enable people around the world to connect more deeply with music, entertainment, and the world around them.

As part of the Sonova Group, we combine decades of audio expertise with a global innovation network and a shared passion for delivering exceptional listening experiences. Our teams create products that set standards for sound quality, design, and user experience.

Driven by curiosity, creativity, and collaboration, we foster an environment where people are empowered to take ownership, bring ideas to life, and make a meaningful impact on products enjoyed by millions of consumers worldwide.

In March 2026, Sonova announced its decision to divest its Consumer Hearing business and initiated a structured divestment process. This marks an exciting new chapter for the business and offers unique opportunities to contribute to its development and continued success.

Join us and help shape the future of premium audio experiences.

Hannover, Germany

Global Category Marketing Manager (m/f/d)

164507

As a Global Category Marketing Manager, you will play a key role in shaping the global success of one of our product categories. From defining compelling value propositions and consumer messaging to leading global product launches, you will bring innovative products to life and ensure they resonate with consumers across markets.

Working closely with Product Management, R&D, Brand, Digital Marketing, Sales and external creative agencies, you will drive end-to-end go-to-market strategies while ensuring a consistent and engaging consumer experience throughout the product lifecycle.

More about the role

Own the global marketing strategy and execution for your product category across the entire product lifecycle

Lead end-to-end global product launches in close collaboration with Product Management, Brand Marketing and cross-functional teams

Translate consumer insights into compelling value propositions, messaging, packaging and product stories

Brief and manage creative agencies to develop impactful global marketing campaigns and launch assets

Develop sales enablement materials and marketing toolkits to support successful market activation across regions

Monitor campaign and content performance, using consumer insights and KPIs to continuously optimize marketing activities

Collaborate with regional teams to ensure consistent global execution while supporting local market needs

More about you

Bachelor's or Master's degree in Marketing, Business or a related field

10+ years of experience in Product Marketing, Category Marketing or Go-to-Market Marketing within an international B2C environment

Proven experience leading global product launches from strategy through execution

Strong understanding of consumer insights, value proposition development and customer-centric marketing

Experience managing creative agencies and developing integrated marketing assets across multiple channels

Excellent stakeholder management skills with the ability to influence cross-functional teams in a global matrix organization

Fluent English communication skills; a passion for consumer electronics, audio or premium consumer brands is an advantage

More about what we offer

As one of the world's leading hearing care providers headquartered in Switzerland, we're committed to building an inclusive culture. We want to create an environment where you can balance a successful career with your commitments and interests outside of work through our flexible hybrid working model.

You'll join a collaborative international environment where innovation, creativity and consumer-centric thinking are highly valued. We offer extensive learning and development opportunities, individual growth plans, and the chance to shape global product launches for a premium brand with worldwide reach.

The Sennheiser brand

The Sennheiser brand stands for premium quality in the field of audio products.

At Sonova Consumer Hearing, we develop and offer consumer devices such as headphones, soundbars and speech-enhanced hearables under the brand license of Sennheiser.

The business is headquartered in Hannover, Germany, and has approximately 650 employees worldwide. To continue to be among the best in the industry, we are always on the lookout for outstanding talent.