Manager Marketing

Work Your Magic with us!

Ready to explore, break barriers, and discover more? We know you’ve got big plans – so do we! Our colleagues across the globe love innovating with science and technology to enrich people’s lives with our solutions in Healthcare, Life Science, and Electronics. Together, we dream big and are passionate about caring for our rich mix of people, customers, patients, and planet. That's why we are always looking for curious minds that see themselves imagining the unimaginable with us.

United As One for Patients, our purpose in Healthcare is to help create, improve and prolong lives. We develop medicines, intelligent devices and innovative technologies in therapeutic areas such as Oncology, Neurology and Fertility. Our teams work together across 6 continents with passion and relentless curiosity in order to help patients at every stage of life. Joining our Healthcare team is becoming part of a diverse, inclusive and flexible working culture, presenting great opportunities for personal development and career advancement across the globe.

Job Description – Marketing Manager, Speciality Care

Location

India

Role Purpose

The Marketing Manager will be responsible for driving the strategic and operational leadership of the Oncology and Rare Disease portfolio in India. This role will lead brand strategy, innovator launches, go-to-market execution, stakeholder engagement, and cross-functional collaboration to maximize patient access and business performance. The incumbent will play a critical role in accelerating growth of the existing oncology portfolio while preparing and executing successful launches of upcoming oncology and rare disease assets in India.

Key Responsibilities

Brand Strategy & Portfolio Management

Lead annual brand planning and strategic prioritization for existing oncology brands across urothelial carcinoma, renal cell carcinoma, lung cancer, and future indications.

Develop and execute comprehensive brand strategies to achieve topline and bottom-line objectives.

Drive lifecycle management strategies to maximize market opportunities and brand growth.

Monitor brand performance, competitive landscape, market dynamics, and customer insights to identify opportunities and risks.

New Product Launches & Business Case Development

Lead development of business cases, launch readiness plans, and commercialization strategies for oncology and rare disease assets.

Drive innovator launch excellence by developing launch roadmaps, demand forecasting, patient funnels, pricing assumptions, and market access strategies.

Support successful launch of the Rare Disease portfolio in India, including development and execution of:

Go-to-Market (GTM) strategies

Patient identification and referral pathways

Stakeholder engagement plans

Patient support models

Access and affordability solutions

Omnichannel customer engagement strategies

Launch readiness tracking and governance

Marketing Execution

Develop and execute integrated marketing campaigns that effectively communicate product science, clinical value, and patient outcomes.

Create annual execution plans across national, regional, and local levels, including:

Speaker programs

Advisory boards

Scientific meetings

Disease awareness initiatives

Public relations activities

Digital and omnichannel engagement programs

Ensure promotional materials and campaigns are compliant and aligned with business objectives.

Market Insights & Customer Engagement

Generate actionable insights through market research, customer interactions, advisory boards, and competitive intelligence.

Build strong partnerships with Key Opinion Leaders (KOLs), healthcare professionals, hospitals, patient advocacy groups, and other stakeholders.

Leverage customer intelligence and segmentation to optimize engagement strategies and improve brand performance.

Market Access & Patient Solutions

Develop and execute market access initiatives to improve patient access and increase brand penetration.

Collaborate with internal and external stakeholders to identify patient access barriers and implement sustainable solutions.

Support development of patient support programs and innovative access models where appropriate.

Cross-Functional Leadership

Partner closely with:

Sales teams to translate strategy into field execution

Medical Affairs on scientific engagement, speaker development, and disease strategies

Market Access and Government Affairs on reimbursement and access initiatives

Regulatory, Legal, and Compliance teams to ensure adherence to all applicable regulations

Supply Chain and Quality teams to ensure uninterrupted product availability

Commercial Excellence teams for analytics, market research, customer intelligence, and capability building

Drive alignment across functions to deliver business objectives in a highly matrixed environment.

Sales Force Effectiveness

Equip field teams with impactful promotional tools, customer insights, and scientific communication materials.

Ensure regular sales training and capability development programs to enhance execution excellence.

Monitor sales performance and recommend corrective actions where necessary.

Strategic Partnerships & Internal Leadership

Build and manage relationships with agencies, media partners, vendors, and external stakeholders.

Lead planning and execution of key internal meetings including:

Plan of Action (POA) Meetings

National Sales Meetings

Launch Readiness Reviews

Leadership Reviews

Manage marketing budgets efficiently to maximize return on investment.

Qualifications

MBA/PGDM in Marketing from a reputed Indian or international institution.

Bachelor's Degree in Life Sciences, Pharmacy, Medicine, Biotechnology, or related disciplines preferred.

8+ years of experience in pharmaceutical marketing.

Willingness to travel within India and internationally based on business requirements.

Experience & Knowledge

Required

Proven experience in pharmaceutical marketing and brand management.

Demonstrated success in developing and implementing marketing strategies that deliver strong commercial outcomes.

Experience in brand strategy, commercial planning, customer intelligence, and go-to-market execution.

Strong stakeholder management and cross-functional leadership skills.

Experience working with KOLs and external healthcare stakeholders.

Strong project management skills with experience managing agencies, vendors, marketing partners, and budgets.

Excellent analytical, communication, presentation, and influencing skills.

Strong understanding of pharmaceutical compliance, legal, and regulatory requirements.

Preferred

Oncology and/or Rare Disease marketing experience.

Experience launching innovative or specialty products.

Experience in innovator launches within oncology, rare diseases, or specialty care.

Previous sales experience.

Experience in patient access initiatives, patient support programs, and market access strategy development.

Exposure to customer segmentation, omnichannel marketing, and digital engagement models.

Leadership Competencies

Strategic Thinking

Patient-Centric Mindset

Innovation & Agility

Execution Excellence

Cross-Functional Collaboration

Business Acumen

Results Orientation

People Leadership & Team Development

Stakeholder Management

Decision Making Under Ambiguity

Languages

English (Required)

Hindi (Preferred)

Additional Indian languages (Nice to Have)

What We Offer

We are curious minds that come from a broad range of backgrounds, perspectives, and life experiences. We celebrate all dimensions of diversity and believe that it drives excellence and innovation, strengthening our ability to lead in science and technology. We are committed to creating access and opportunities for all to develop and grow at your own pace.

Join us in building a culture of inclusion and belonging that impacts millions and empowers everyone to work their magic and champion human progress.

What we offer: We are curious minds that come from a broad range of backgrounds, perspectives, and life experiences. We believe that this variety drives excellence and innovation, strengthening our ability to lead in science and technology. We are committed to creating access and opportunities for all to develop and grow at your own pace. Join us in building a culture of inclusion and belonging that impacts millions and empowers everyone to work their magic and champion human progress!