Marketplaces Advertising Analyst
Skills
About the role
What You Will Do
Amazon Marketing Cloud & Data Pulls
Run regular data pulls from Amazon Marketing Cloud (AMC) for the portfolio of brand
accounts
Write and maintain SQL queries against AMC clean room data - starting with
established query libraries and progressing to building your own
Support AMC instance maintenance, audience refreshes, and routine clean room
operations
Continuously build your AMC expertise - keeping current with feature releases and
best practices
Reporting & Dashboards
Maintain the team's daily, weekly, and monthly reports - ensuring data accuracy and
timely delivery
Build and update dashboards that track campaign performance, spend pacing, ROAS,
and other key metrics
Respond to ad-hoc data requests from the Senior Manager, the execution team, and
brand partners
Help prepare data and visuals for partner reviews and quarterly business reviews
Insights - Growing Scope
Support path-to-conversion analysis - how customers discover and convert across
Sponsored Products, Sponsored Brands, Sponsored Display, and DSP
Help identify where we are losing customers in the funnel and surface patterns to
investigate
Contribute to ideal customer profiling and audience analysis for brands
Suggest ad efficiency improvements based on data - bid strategy, budget allocation,
targeting refinement
DSP & Cross-Channel Analytics
Support analytics for Amazon DSP campaigns - reporting, audience overlap, and
incremental measurement
Help quantify how upper-funnel DSP activity contributes to lower-funnel conversions
Assist with new-to-brand analysis and cross-channel reporting
Collaboration
Work closely with Praveen (Lead Strategist) and the offshore execution team to ensure
insights are translated into action
Partner with Usaid (Senior Manager) on partner-facing analytics and reporting cadence
Build relationships with Brand Management, Merchandising, and SEO/Content teams as
you grow into the role
What You Will Need to Thrive
Must-Have
1–2 years of hands-on experience in analytics, data, or business intelligence - ideally in
ecommerce, advertising, or marketplaces
Working knowledge of SQL - comfortable writing queries with joins, aggregations, and
basic optimisation
Familiarity with Amazon Marketing Cloud (AMC) and clean room concepts - or strong
willingness to certify within the first 90 days
Understanding of the Amazon advertising ecosystem - Sponsored Products,
Sponsored Brands, Sponsored Display, and DSP at a foundational level
Strong attention to detail with reporting and data accuracy
Good verbal and written communication skills - able to clearly summarise findings
Curious, proactive, and eager to learn in a fast-paced environment
Nice to Have
Amazon Marketing Cloud (AMC) certification (or willingness to obtain within 90 days of
joining)
Experience with BI tools (Looker, Tableau, Power BI, Quicksight)
Exposure to Python or R for data analysis
Experience working with retail / ecommerce brands
Background in marketplace marketing, particularly Amazon
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
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