Marketing Manager

About the Role

We are looking for a dynamic, creative, and result-driven Marketing Manager who can build and execute the complete marketing function from scratch. The ideal candidate should be capable of developing and implementing comprehensive digital marketing strategies that establish a strong online presence, generate quality leads, increase brand visibility, and drive business growth.

This role requires someone who is highly proactive, analytical, tech-savvy, and passionate about building brands through digital channels.

Key Responsibilities

Strategic Marketing & Brand Building

Develop and implement end-to-end marketing strategies aligned with business objectives.

Build brand awareness and establish a strong digital footprint across online channels.

Create and execute annual, quarterly, and monthly marketing plans.

Identify new opportunities for brand positioning and market expansion.

Digital Marketing

Plan, manage, and optimize digital marketing campaigns across multiple platforms.

Drive lead generation through organic and paid marketing efforts.

Monitor and improve campaign performance, ROI, and customer acquisition costs.

Stay updated with the latest digital marketing trends and technologies.

SEO (Search Engine Optimization)

Develop and execute on-page and off-page SEO strategies.

Improve website visibility, rankings, and organic traffic.

Conduct keyword research and competitor analysis.

Work on website optimization, technical SEO, and content SEO initiatives.

SMO & Social Media Marketing

Create and manage social media strategies across LinkedIn, Instagram, Facebook, YouTube, and other relevant platforms.

Develop engaging content calendars and campaign ideas.

Increase brand awareness, engagement, and follower growth.

Monitor social media performance and audience insights.

Content Marketing

Create and oversee high-quality marketing content including:

Website content

Blogs and articles

Social media posts

Email campaigns

Case studies

Marketing collaterals

Coordinate with designers, videographers, and content creators.

Performance Marketing

Manage Google Ads, Meta Ads, LinkedIn Ads, and other paid campaigns.

Optimize advertising spend and campaign performance.

Implement retargeting and conversion optimization strategies.

Website & Online Presence Management

Oversee website management and continuous improvement.

Ensure an excellent user experience and lead generation funnel.

Coordinate with website developers and agencies when required.

Lead Generation & Automation

Create and implement lead-generation strategies.

Manage email marketing campaigns and CRM activities.

Develop marketing funnels to improve conversion rates.

Analytics & Reporting

Track website traffic, lead generation, campaign performance, SEO rankings, and social media metrics.

Prepare monthly performance reports with actionable insights.

Measure and improve marketing effectiveness using data-driven decisions.

Required Qualifications

Bachelor's Degree in Marketing, Business Administration, Communications, or a related field.

3–5 years of proven experience in Digital Marketing and Brand Building.

Strong understanding of SEO, SMO, SEM, Content Marketing, Email Marketing, and Performance Marketing.

Experience handling Google Analytics, Google Search Console, Google Ads, Meta Ads Manager, and SEO tools.

Prior experience marketing industrial, HVAC, electrical appliance, or consumer durable products is highly preferred.

Exceptional written and verbal communication skills.

Strong analytical and project management abilities.

Preferred Skills

Exposure to industries such as HVAC, air coolers, industrial fans, electrical appliances, or consumer durables strongly preferred.

Experience in B2B marketing and lead generation.

Knowledge of WordPress or other CMS platforms.

Familiarity with marketing automation and CRM tools.

Basic graphic design and video content understanding.

Experience working with agencies and external marketing partners..

We are looking for someone who is:

Strategic thinker with a growth mindset

Creative and data-driven marketer

Self-motivated and highly accountable

Excellent communicator and team player

Strong executor who can build processes from scratch

Passionate about branding, content, and digital growth

Comfortable working independently and taking ownership

Key Performance Indicators (KPIs)

Increase in organic website traffic

Search engine rankings for target keywords

Lead generation numbers and quality

Social media growth and engagement

Website conversion rates

Marketing campaign ROI

Brand visibility and online presence

Cost per Lead (CPL) and Customer Acquisition Cost (CAC)

What We Offer

Opportunity to build and lead the marketing function from the ground up.

High ownership and decision-making responsibility.

Fast-paced and growth-oriented work environment.

Career advancement opportunities based on performance.

Exposure to complete digital marketing ecosystem and brand-building initiatives.

Pay: Up to ₹40,000.00 per month

Application Question(s):

What is Your current CTC ??

How Much You Expect from this Organization ?

How Many Year Of Experience You Have As Marketing Manager ??

What Is Your Notice Period ??

Work Location: In person