Campaigns Manager , Singapore ( 6 months)
Skills
About the role
About Klook
We are Asia’s leading platform for experiences and travel services, and we believe that we can help bring the world closer together through experiences.
Founded in 2014 by 3 avid travelers, Ethan Lin, Eric Gnock Fah and Bernie Xiong, Klook inspires and enables more moments of joy for travelers with over half a million curated quality experiences ranging from the biggest attractions to paragliding adventures, iconic museums to rich cultural tours, and other convenient local travel services across 2,700 destinations around the world.
Do you share our belief in the wonders of travel? Our international community of over 1,800 employees, based in 30+ locations, certainly do! Global citizens ourselves, Klookers are not only curating memorable experiences for others but also co-creating our world of joy within Klook.
We work hard and play hard, upkeeping our high-performing culture as we are guided daily by our 6 core values:
Customer First
Push Boundaries
Critical Thinking
Build for Scale
Less is More
Win as One
We never settle, and together, we believe in achieving greater heights and realizing endless possibilities ahead of us in the dynamic new era of travel. Care to be a part of this revolution? Join us!
Be part of an exciting team defining and refining the brand’s positioning and tone in Singapore!
Behind every successful brand lies an amazing product - and a marketing team that tells compelling stories that connect. At Klook, we believe in crafting joyful, creative, and data-driven campaigns that spark excitement and drive real results.
As part of the Singapore Marketing team, you’ll help shape and execute marketing campaigns that resonate with local audiences - from online sales and marketing campaigns to offline activations and CRM strategies. This is a hands-on role offering both breadth and depth across key marketing channels. Be part of an exciting team defining and refining the brand’s positioning and tone in Singapore!
What you’ll do:
Create, plan and implement strategic B2C online and offline marketing campaigns to acquire new users and engage existing ones for Klook in Singapore. You will take charge of the entire project funnel spanning ideation, proposal writing, drafting briefs and ensuring timely execution and overall project management of deliverables, reports and goals.
Collaborate with internal stakeholders such as content, social, design, KOLs, and business development teams to develop comprehensive campaign plans that outline goals, target audiences, messaging strategies, and KPIs.
Implement CRM strategies to enhance customer retention and lifetime value, and work with Central teams on customer segmentation and personalized marketing communications.
Collaborate with cross-regional business groups and functional areas to deliver high-impact projects for local campaigns, and ensure consistency with global strategies.
Perform thorough analysis and rigorous optimisation of your campaigns with reporting of key metrics, consumer insights and ROI. define the optimal marketing mix, drive growth via innovation. You will also manage and allocate A&P spending for your campaigns, including taking corrective action and sharing of learnings.
What you’ll need:
At least 5-7 years experience in integrated brand marketing, ideally from an agency or in-house consumer marketing role with travel or e-commerce exposure.
Passionate about telling great creative stories through integrated marketing communications.
Proficient in AI tools, Microsoft Excel, Google Analytics and using data/insights to build compelling marketing pitch decks and proposals.
Detail-oriented with strong project and timeline management skills, able to work closely with internal and external stakeholders to drive and deliver projects.
Strong communication skills and growth mindset.
Strong roll-up-your-sleeves mentality and adaptable learning attitude.
What you will get:
Competitive salary and benefit package in a fun, homely office workspace.
An environment that values honesty, transparency and respect with awesome co-workers.
The rare opportunity to be part of building a global travel brand, ensuring its success and evolving it for the future.
Klook does not accept unsolicited resumes from any temporary staffing agency, placement service or professional recruiter (“Agency”). Klook will not be responsible for, and will not pay, any fees, commissions or other payments related to such unsolicited resumes.
An Agency must obtain advance written approval from Klook’s Talent Acquisition Team to submit resumes, and then only in conjunction with a valid fully-executed agreement for service and in response to a specific job opening for which the Agency has been requested to submit resumes for. Klook will not be responsible for, and will not pay, any fees, commissions or other payments to any Agency that does not have such agreement in place or does not comply with the foregoing.
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