E-commerce & Digital Executive

Company Description

Join a global luxury hospitality brand where creativity, digital innovation and unforgettable guest experiences come together.

Thrive in an environment where care and kindness are at the heart of everything we do. With us, you can take pride in being part of a wider global team leading the way in local sustainability initiatives. Working together with our communities, we will empower you to make your own meaningful impact. We will support you to maintain your wellbeing too, so that you can live life to the full.

The Sofitel Brisbane Central is centrally located within the heart of Brisbane city. 416 elegantly appointed rooms and suites are complemented by the finest personal luxuries to make this one of Brisbane’s best accommodation experiences. The hotel features various food and beverage outlets, two fitness centres, a day spa and fully flexible event spaces for up to 1100 delegates.

Job Description

If you're passionate about digital marketing, hospitality and creating exceptional online experiences, we'd love to hear from you.

Reporting to the Marketing Manager and based onsite at Sofitel Brisbane Central, you'll play an integral role in managing the hotel's digital presence across websites, online travel agencies, email marketing, social media and digital campaigns.

Working closely with Revenue Management, Sales, Operations and external partners, you'll help ensure every digital touchpoint reflects our luxury brand while maximising visibility, guest engagement and commercial performance.

This is an excellent opportunity for an emerging digital marketer looking to grow their career within a world-renowned luxury hospitality brand.

You'll be responsible for:

Managing website, OTA and third-party channel content to ensure accuracy, consistency and brand excellence.

Creating engaging, conversion-focused digital content, imagery and promotional messaging.

Supporting digital marketing campaigns across email, paid media, search and social channels.

Optimising the hotel's online presence to improve visibility, rankings and guest conversion.

Monitoring website traffic, campaign performance, online bookings and digital KPIs using Google Analytics and other reporting tools.

Supporting CRM and email marketing initiatives, including campaign deployment and reporting.

Working closely with Revenue Management to maximise distribution performance and pricing consistency.

Identifying opportunities to improve the guest digital journey and increase direct revenue.

Collaborating with internal teams and external partners to deliver innovative digital initiatives.

Qualifications

We're looking for someone who brings curiosity, creativity and a passion for digital marketing.

You'll ideally have:

Experience in digital marketing, e-commerce, hospitality marketing or a related field.

A genuine passion for travel, luxury hospitality and guest experiences.

Knowledge of SEO, SEM, paid media, email marketing and social media.

Experience working with website CMS platforms.

Familiarity with Google Analytics and digital reporting tools.

Strong organisational skills with exceptional attention to detail.

The ability to analyse data and turn insights into action.

Excellent written and verbal communication skills.

A proactive mindset with the ability to manage multiple projects in a fast-paced environment.

Qualifications in Marketing, Business, Hospitality, E-commerce or a related discipline (preferred).

Additional Information

At Sofitel Brisbane Central, we believe our people are the heart of our success.

You'll enjoy:

Permanent part-time position with a pathway to full-time within six months.

Working onsite in one of Brisbane's leading luxury hotels.

Career development opportunities within the global Accor network.

Exposure to luxury hospitality marketing and e-commerce.

A collaborative, agile and empowering workplace culture.

Opportunities to contribute ideas, innovate and make a genuine impact.

The chance to work alongside passionate hospitality professionals who are committed to excellence.

Ready to Join Us?

If you're excited by the opportunity to grow your digital marketing career within one of the world's most recognised luxury hotel brands, we'd love to hear from you.