Regional Sales Manager

Requisition Id: 3928

Location:

Hyderabad, IN

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Our Craft

Edrington’s vision is to give more by crafting exceptional ultra-premium spirit brands. The Macallan is our central focus, supported by Highland Park and The Glenrothes in the single malt category. Our portfolio is completed with Brugal premium rum from the Dominican Republic. Edrington also has a strategic partnership with No.3 London Dry Gin.

Our principal shareholder is a charitable trust, so we were built to make a world of difference. Discover a place where values define our culture. The home of exceptional brands, where people and teams thrive.

Our Blend of Benefits

Competitive Salary

Bonus

23 days holiday plus 7 days casual leave plus 4 Giving More volunteer days

Save for retirement and invest in your future - pension contributions

Private medical insurance

Life Insurance

Personal accident insurance

24/7 support for you and your loved ones to counselling, life coaching and information on financial, mental, and physical wellbeing

Experience our exceptional brands with a generous annual product allowance

Embrace work-life harmony with 26 weeks’ paid maternity, paternity and adoption leave, and up to five paid carers leave days a year

Embrace Excellence

Reporting to the Country Insight Manager, The Regional Sales Manager, has responsibility in understanding and giving directions for the volumes, profitability, deployment of commercial (selling cost) and marketing (A&P) spends in India.The role is responsible for managing the day-to-day interaction with the distribution partner in the area assigned to the responsible person and would help build and implement strategic plans which will enable the growth and development of our brand portfolio in the market.

The individual will be responsible for building relationships with key decision makers and key customers, based on a brand driven long term mind-set, while securing operational excellence and the highest level of in-store/outlet execution.

The role holder can be based in Bangalore or Hyderabad.

Make an Impact

Deliver sales and revenue growth by executing regional plans aligned with broader business objectives.

Partner closely with distributor leadership and sales teams to drive performance across On-Trade and Off-Trade channels.

Develop and implement city-level strategies to increase distribution, visibility, and sales growth.

Build strong relationships with key customers and stakeholders to strengthen brand presence and market impact.

Drive best-in-class execution across priority accounts, ensuring premium brand positioning at every touchpoint.

Collaborate with distributors on pricing, commercial plans, and growth initiatives to maximise competitiveness and profitability.

Monitor sales performance, track progress against targets, and lead regular business reviews to identify opportunities and drive results.

Use market, consumer, and competitor insights to inform strategy and uncover new growth opportunities.

Lead and support training initiatives to enhance distributor capability, brand knowledge, and execution standards.

Champion a high-performance culture focused on accountability, collaboration, and continuous improvement.

Manage forecasting, reporting, and business planning processes, providing accurate and actionable commercial insights.

Identify emerging trends and market opportunities to drive sustainable growth, market share, and long-term brand success.

Your Talent and Skills

We're looking for a commercially driven Regional Sales Manager with strong experience in the liquor industry and an established network of industry contacts. You'll have a proven track record of delivering sales growth and managing key customer relationships, ideally within FMCG, luxury, or other premium categories. A confident relationship builder, you'll combine excellent influencing and negotiation skills with strong commercial acumen and the ability to turn insights into effective business plans. Passionate about brands and premium execution, you'll be a proactive self-starter who works collaboratively across functions and leads by example. Fluency in English is essential, and previous people management experience would be an advantage, particularly if you've successfully motivated and developed high-performing teams.

We’ve put together some criteria that we think is important for this role, but don’t worry if your experience and expertise isn’t an exact match. If you feel that you can add value to our role and to Edrington more broadly, we would welcome your application and be eager to learn more about you.

Applications close 27th July 2026*

A Place For Everyone

We’re proud of our inclusive culture – where unique experiences, ideas and perspectives are celebrated. We want everyone to feel respected and empowered to contribute to our success.

Get involved. From colleague networks like Balance, Pride and Kick-Start to inclusion allies and DE&I champions, we encourage our people to be curious, get involved and help us make change happen.