Director, National Sales - Convenience Retail

Location: Des Moines, IA

The Director, National Sales will serve as the primary Headquarters contact for a national convenience retail chain with a rapidly expanding domestic footprint. This role is a pivotal leadership position, responsible for driving innovation, shaping strategic direction, and delivering on our customer promise through a comprehensive suite of solutions anchored in the Coca-Cola value bundle.

The ideal candidate is a self-motivated leader with a proven track record in sales and customer management, adept at navigating complex relationships. This individual will lead with vision, foster collaboration, and drive growth by aligning customer needs with Coca-Cola’s strategic objectives.

Key Responsibilities:

Strategic Leadership: Develop and execute a multi-year business strategy that aligns with the customer’s growth objectives and supports their business goals.

Commercial Strategy: Lead price package architecture, investment strategies, program development, and division sales alignment to achieve sustainable growth. Negotiate effectively with both customers and the Coca-Cola System to deliver mutually beneficial outcomes.

Customer-Centric Solutions: Design and implement innovative, consumer-focused solutions that align with the customer’s brand identity and voice, driving beverage category growth and profitability.

Relationship Management: Build and nurture strong, trust-based relationships at all levels within the customer’s organization and across Coca-Cola’s internal and external stakeholders. Conduct regular business reviews to align strategies with customer needs and ensure the delivery of measurable results.

Collaboration with Franchise Bottlers: Partner with Coca-Cola franchise bottlers to execute market strategies and develop localized commercial plans that address specific consumer demands.

Data-Driven Decision Making: Leverage analytical expertise to assess key business drivers, such as sales trends, package mix, and sales margins, to identify and capitalize on growth opportunities.

Continuous Improvement: Employ agile management practices to measure, evaluate, and refine initiatives, ensuring their effectiveness in achieving both short- and long-term objectives.

Cross-Functional Collaboration: Work closely with internal teams, including marketing, finance, and operations, to deliver seamless and impactful business solutions.

Qualifications:

Experience: 5–10+ years of experience in the consumer packaged goods (CPG) industry, with a strong background in customer management and marketing. Experience in CPG, brand management, agency roles, foodservice, Coca-Cola System, direct customer engagement, and people leadership is highly desirable.

Strong strategic thinking and leadership capabilities.

Proven ability to manage and grow complex customer relationships.

Expertise in data analysis and identifying growth opportunities.

Exceptional negotiation and communication skills.

Demonstrated ability to lead cross-functional teams and drive collaboration.

Experience in developing and executing innovative, customer-centric solutions.

Education: Bachelor’s degree or equivalent work experience.

Travel Requirements: 25–35% travel required.

The Coca-Cola Company will not offer sponsorship for employment status (including, but not limited to, H1-B visa status and other employment-based nonimmigrant visas) for this position. Accordingly, all applicants must be currently authorized to work in the United States on a full-time basis and must not require The Coca-Cola Company's sponsorship to continue to work legally in the United States.

Account Management, Business Development, Communication, Consultative Sales Management, Customer Relationship Management (CRM), Decision Making, Leadership, Marketing, National Account Sales, Negotiation, Pitch Presentations, Relationship Management, Sales, Sales Management, Sales Process

Pay Range:

United States of America: 141,000 USD - 165,200 USD

Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.

Annual Incentive Reference Value Percentage:

30

Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.

Location(s):

United States of America

City/Cities:

Remote

Travel Required:

26% - 50%

Relocation Provided:

Yes

Job Posting End Date:

July 22, 2026

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

Pay Range:United States of America: 0 USD - 0 USD

Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.

Annual Incentive Reference Value Percentage:30

Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.

Long-term Incentive Reference Value Percentage:0 - 20

Long-term Incentive reference value is a market-based competitive value for your role.