Senior Web Analyst (Google Analytics and Tagging)
Skills
About the role
We are looking for a Senior Web Analyst with deep expertise in Google Analytics and tagging to join our global team. In this role, you will collaborate with a wide variety of teams across the organization, acting as the subject matter expert who can confidently share insights, recommendations, and solutions without step-by-step guidance. Strong communication skills and the ability to work independently in a truly global environment are essential to success.
Responsibilities
Serve as the subject matter expert on Google Analytics and tagging, providing insights and recommendations across global teams
Dig deep into each property in Google Analytics to identify opportunities for reducing unidentified/not set traffic
Design and implement solutions to improve data accuracy, with a keen eye toward standardization across properties
Manage and optimize tagging implementations using Google Tag Manager
Collaborate with a wide variety of cross-functional and global teams to align analytics practices
Share actionable recommendations and solutions with minimal step-by-step guidance from stakeholders
Support event routing and CRM tool integrations as part of a broader analytics stack
Contribute to the continuous evolution of the analytics workflow, expanding scope beyond GA as backlog is reduced
Ensure consistent data governance and reporting standards across all digital properties
Requirements
3+ years of experience in a web analytics or similar data-focused role
Expertise in Google Analytics and Google Tag Manager
Proficiency in JavaScript
Knowledge of SQL
Familiarity with CRM platforms and event routing tools
Strong communication skills with the ability to work effectively across global, cross-functional teams
Capability to act as a subject matter expert and drive solutioning independently
Proficiency in English at an Upper-Intermediate level (B2) or higher
Nice to have
Hands-on CRM implementation experience
Understanding of HTML
Knowledge of JSON
We offer
International projects with top brands
Work with global teams of highly skilled, diverse peers
Healthcare benefits
Employee financial programs
Paid time off and sick leave
Upskilling, reskilling and certification courses
Unlimited access to the LinkedIn Learning library and 22,000+ courses
Global career opportunities
Volunteer and community involvement opportunities
EPAM Employee Groups
Award-winning culture recognized by Glassdoor, Newsweek and LinkedIn
Questions about this role
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