Regional Business Manager BRZ

Purpose:

Drive Heineken Beverages´ export portfolio of products through the growth and development of our South American region along with strengthening our existing business relationships and opening new business.

Job Requirements:

Minimum 10 years’ experience in FMCG (combined experience in a Marketing, Business or Sales environment); preferably in wines & spirits area.

Demonstrable experience in dealing with the monopolies and retail markets will be an advantage

Experience or currently working in these regions and thus excellent knowledge of structure and operators in these markets and existing relationships within this area

Relevant tertiary qualification is essential

Clear and demonstrable experience in working in a marketing/sales and business development arena

Ability to negotiate and interact on all levels

Ability to work on own initiative – A confident ‘self-starter’

Ability to work under pressure and to tight deadlines and ability to prioritize own workload.

Excellent interpersonal skills with good written and verbal communication skills.

Excellent Team working skills.

Fully developed IT skills, including a high level of proficiency in Word, Excel, PowerPoint and Outlook.

Experience of producing accurate and professional documents, proposals and reports.

Ability to maintain strict confidentiality.

Excellent planning and organizational skills.

Enthusiastic, driven, energetic and passionate.

Job Functional Competencies:

Commerciality (ability to interpret financial information to drive profitability)

High mobility & flexibility

Strategic thinking

Ability to present portfolio tastings and presentations to a wide variety of audiences

Ability to build and maintain strong relationships with internal as well as external stakeholders.

Ability to negotiate contracts

Ability to influence relevant stakeholders to achieve HBI objectives (Marketing, Sales teams, customers, logistics etc.)

Ability to identify opportunities for growth using trend analysis

Exceptional communication skills (manage up and down)

The ability to speak additional languages Spanish

Accountability:

Strategic and Financial Results

Drive and achieve strategic company goals in the region

Financial focus will be to achieve set Revenue, margin, volume and distribution targets.

Distribution and sales targeted.

Operational Results

Achieve Operational Results by executing sales processes and business development

Business to be developed, distributed expanded and rotation increased Canadian monopoly and US retail and Ontrade channels .

Portfolio shall be focussed on the export’s portfolio of Wine, Spirits, Ciders, RTDs.

Operational Excellence and sales force effectiveness are implemented throughout the region.

Develop and establish brands in new channels and research and appoint appropriate RTM structure in targeted markets

Develop, oversee and implement appropriate consumer and trade marketing and visibility campaigns for key brands to increase rotation.

Conduct training and development on key brands and development of sales arguments for key customers.

Drive the expansion of HBI portfolio (wines, spirits and RTDs)

Relational Results

Customer and Relationship driven with an ability to build a long term sustainable relationships with agents, retailers and other stakeholders in the business

Professional communication, behaviour and actions resulting in a high level of credibility, trust and respect amongst all stakeholders

Innovation

Contribute to problem solving, innovation and continuous business improvement.

Effective Leadership

Leadership behaviour reflecting Company values, corporate governance and team orientation.

Self-motivated and team player. Providing feedback to team and internal customers on areas for improvement on efficiencies, competition activities or any burning issue requiring quick solutions.

Plan, Organise & Control Sales and Marketing Strategies in support of corporate and channel objectives.

Must be competent in setting clear goals and planning sales activities whilst evaluating success at all times.

Ensure adherence of company policies, systems and practices.