IND-Senior Analyst - Digital Category Experience
Skills
About the role
Innovate in Bengaluru
This position is based at our on-site office in Bengaluru. Lowe's offers an ultramodern work environment, complete with cutting-edge technology, collaborative workspaces, an on-site gym and clinic, and other perks to enhance your work experience.
About Lowe's India
Established in 2014, Lowe's India is the retail technology and shared services hub for Lowe's Companies, Inc., based in Bengaluru. Lowe's India drives innovation across technology, analytics, e-commerce, mobile, infrastructure, supply chain, and corporate systems. Starting with just over 20 associates, the organization has grown to 4,000+ associates, playing a critical role in delivering technology-enabled business solutions globally.
Learn more at www.lowes.co.in
Job Summary
We are looking for a Business Analyst – Digital Analytics to join our Business Analytics team. The team consists of business intelligence and digital consulting professionals focused on customer analytics and e-commerce insights that help enhance the customer experience on Lowes.com.
In this role, you will leverage data analytics, digital analytics platforms, and business intelligence tools to uncover actionable insights, optimize customer journeys, and support strategic business decisions. You will collaborate with cross-functional stakeholders to analyze customer behavior, identify business opportunities, and recommend data-driven improvements that contribute to online revenue growth.
Key Responsibilities
Collect, extract, aggregate, and analyze data from multiple sources to support business and category strategies.
Develop meaningful insights by analyzing customer behavior, product preferences, and digital engagement metrics.
Build dashboards and reports to monitor key business and website performance indicators.
Generate daily, weekly, and event-based reports for stakeholders.
Perform site audits (search, browse, and navigation analysis) to improve customer experience.
Conduct research to identify market trends, customer opportunities, and business improvement areas.
Apply statistical and quantitative techniques to identify patterns and generate actionable recommendations.
Translate analytical findings into business recommendations for cross-functional teams.
Collaborate with stakeholders to support short-term and long-term category strategies.
Utilize digital analytics tools to evaluate website performance and improve the online shopping experience.
Support the Global Navigation practice by identifying optimization opportunities through data-driven insights.
Required Skills
Technical Skills
Advanced Microsoft Excel
SQ
Data Visualization tools (Power BI/Tableau or equivalent)
Adobe Analytics and/or Google Analytics
Functional Skills
Data Analysis and Insight Generation
Business & Customer Analytics
Retail/E-commerce Domain Knowledge
Digital Analytics
Market & Opportunity Research
Dashboard Creation and Reporting
Soft Skills
Strong Communication Skills
Analytical Thinking
Problem Solving
Stakeholder Management
Business Acumen
Awareness of Digital & Retail Industry Trends
Experience
2+ years of relevant experience in Business Analytics, Digital Analytics, E-commerce Analytics, or related domains.
Education
Minimum Qualification
Bachelor's Degree in Engineering, Business, Marketing, Finance, or a related field.
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