Traffic Manager ( Creative Team)

The Traffic & Resource Manager is responsible for the smooth, efficient, and strategic flow of projects within the creative department. This role ensures that creative work is delivered on time, within budget, and at the highest quality standards.

Acting as the central coordination point, the role balances operational execution with forward-looking resource planning, leveraging systems, data, and innovative tools to optimize workloads, improve efficiency, and enable creative excellence.

The Traffic & Resource Manager works closely with the Creative leadership (CCO, ECDs), project managers, and external partners to maintain schedules, manage resources, and continuously improve ways of working.

Project Coordination & Workflow Management

Manage the scheduling and workflow of multiple creative projects

Ensure each phase of the project is delivered on time and aligned with specifications

Act as the central point of coordination across teams to ensure seamless project flow

Monitor progress and proactively address bottlenecks or delays

Resource Planning & Allocation

Allocate resources (internal teams, freelancers, external vendors) effectively across all projects

Own and continuously improve workload tracking and allocation, making it more data-driven and structured

Utilize systems (e.g., Baseline or equivalent tools) to manage capacity planning

Anticipate and resolve resource gaps, overcapacity, and client conflicts

Capacity & Temporary Resource Management

Identify needs for temporary resources and initiate hiring or freelancer engagement

Manage onboarding/offboarding of external support

Ensure optimal balance between cost efficiency and delivery needs

Schedule Management

Develop, maintain, and adjust project timelines based on scope, priorities, and resource availability

Proactively update schedules in response to changes and ensure alignment across stakeholders

Communication & Stakeholder Management

Serve as the central point of contact for all project-related communication

Ensure all stakeholders are informed of project status, risks, and changes

Provide clear visibility of team capacity and workload to leadership (CCO, ECDs, Business Leads)

Workflow Optimization & Process Improvement

Continuously evaluate and improve workflow processes to enhance efficiency and effectiveness

Introduce more structured and scalable ways of working across the creative team

Support the transition to more automated and system-driven processes

Tools, Subscriptions & Vendor Management

Manage creative tools and subscriptions (licenses, allocations, renewals, cost tracking)

Oversee image vendor contracts (e.g., Getty, Shutterstock), ensuring proper usage and compliance

Optimize tool usage to maximize value and efficiency

AI & Innovation Enablement

Promote the responsible adoption of AI tools within the creative team

Identify opportunities to reduce workload and improve efficiency without compromising quality

Support testing and scaling of new tools and technologies

Training & Capability Development

Partner with the CCO and ECDs to design and manage a creative training program

Manage training budgets and ensure alignment with team development needs

Identify skill gaps and support continuous learning initiatives

Awards & External Recognition Management

Manage the submission of creative work to awards and competitions

Oversee budgets for entries, events, and travel

Collaborate with the PR team to maximize visibility and external recognition

Quality Control & Problem-Solving

Monitor the quality of work delivered, ensuring alignment with creative standards and objectives

Identify and resolve issues such as delays, resource constraints, or scope changes

Act as a key escalation point for operational challenges

Reporting & Insights

Provide regular reporting on project status, resource allocation, and risks

Deliver insights to leadership to support decision-making and planning

Use data to improve forecasting and operational performance