Lead Generation Specialist
Skills
About the role
About TAD Global
TAD Global is a fast-growing branding and digital marketing agency helping businesses achieve measurable growth through Performance Marketing, Branding, Lead Generation, and Digital Transformation. We work with clients across Real Estate, Healthcare, Retail, Hospitality, Education, and other industries in India and international markets.
We are looking for a Performance Marketing & Lead Generation Specialist who can independently manage paid advertising campaigns, optimize performance, and generate high-quality leads across multiple platforms.
Key Responsibilities
Plan, execute, and optimize paid advertising campaigns across Meta Ads, Google Ads, and LinkedIn Ads.
Generate high-quality leads for clients across multiple industries with a strong focus on lead quality rather than volume.
Manage campaigns for Lead Generation, Sales, Conversions, Traffic, Remarketing, and Brand Awareness.
Build, monitor, and optimize lead generation funnels and landing pages to improve conversion rates.
Analyze campaign performance and continuously optimize campaigns based on CPL, CPA, ROAS, conversion rates, and lead quality.
Develop audience targeting strategies, including custom audiences, lookalike audiences, remarketing, and interest-based targeting.
Execute campaigns targeting both Indian and international audiences, including NRI campaigns.
Coordinate with the creative, content, and web development teams to improve campaign performance.
Prepare weekly and monthly performance reports with actionable insights and recommendations.
Stay updated with platform changes, AI-powered advertising tools, and industry best practices.
Required Skills & Experience
3–5 years of hands-on experience in Performance Marketing with a strong focus on Lead Generation.
Proven track record of generating qualified leads through Meta Ads and Google Ads.
Hands-on experience managing monthly advertising budgets and optimizing campaigns for maximum ROI.
Strong understanding of audience targeting, campaign optimization, bidding strategies, and conversion optimization.
Experience with LinkedIn Ads is preferred.
Working knowledge of Google Analytics (GA4), Google Tag Manager, Meta Pixel, and conversion tracking.
Experience with CRM platforms such as Lead Squared, HubSpot, Salesforce, or Zoho CRM is an advantage.
Knowledge of landing page optimization (CRO), UTM tracking, and campaign reporting.
Strong analytical thinking, communication, and problem-solving skills.
Ability to independently manage multiple client accounts and consistently achieve lead generation targets.
Preferred Experience
Experience in Real Estate lead generation campaigns.
Experience managing NRI and international lead generation campaigns.
Google Ads and Meta Blueprint Certifications are an added advantage.
How to Apply
If you are passionate about driving business growth through performance marketing and generating high-quality leads, we'd love to hear from you.
Interested candidates can share their updated resume at: connect@tadglobal.in
Pay: ₹40,000.00 - ₹50,000.00 per month
Work Location: In person
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