Campaigns and Programs Marketing Specialist

Imagine what you could do here! The people here at Apple don’t just create products - they build the kind of wonder that’s revolutionized entire industries. It’s the diversity of those people and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts. At Apple, inclusion is a shared responsibility, and we work together to foster a culture where everyone belongs and is inspired to do their best work.

Description

Here on the Apple Store Online team, we are responsible for Apple’s largest store. Our main goal is to deliver a magical, personal digital experience where customers can shop, buy and learn everything Apple, wherever they are. Each customer should feel like they are our only customer and our job is to set the bar for the experience they receive. To run such an extraordinary store, it takes extraordinary people, and we are looking for someone to help us do extraordinary things.

We lead Commercial Marketing for Apple Retail in EMEIA; from WW moments including Holiday, Back to School and Valentine’s Day to regional affordability programs and market-specific moments, including Eid and Diwali.

As a Commercial Marketing Campaigns and Programs Marketing specialist, you will lead the executional and operational elements of marketing campaigns at Apple Retail - across apple.com, the Apple Store online and the Apple Store app and stores. You will work closely, with support from your manager, with cross-functional teams, to develop and implement integrated marketing strategies that drive engagement and growth across diverse regions.","responsibilities":"You will lead the executional and operational elements of marketing campaigns, promotions and affordability programs at Retail; drive the end-to-end process to ensure work is executed flawlessly, on time

Collaborate with cross-functional teams including Product Marketing, Marcom, Digital Merchandising, PR, Legal, Store Operations and Finance, to ensure ongoing alignment of strategies and messaging that meet business objectives

Partner across the organization to develop innovative ways to increase brand metrics and drive traffic and reach for maximum marketing impact, leveraging paid, owned and earned media channels

Track and report on key campaign metrics, identify trends to understand what’s driving performance, spotlight opportunities and recommendations for improvement

Preferred Qualifications

Language skills beyond English

BA/BS or equivalent experience, MBA a plus

Minimum Qualifications

5+ years experience, with at least 2 years of omni-channel marketing experience in a multi market capacity

Expertise in online and outbound marketing channels and digital marketing touchpoints

Strong written and verbal communication skills; skilled at building and delivering compelling presentations to partners and leaders alike

Strong program and project management skills, able to juggle multiple initiatives and deliver work on aggressive timelines

Able to analyze data and identify performance trends that inform marketing strategies and new tactics