Demand Generation Manager, MSP

Company Description

As the world’s leading vendor of Cyber Security, facing the most sophisticated threats and attacks, we’ve assembled a global team of the most driven, creative, and innovative people. At Check Point, our employees are redefining the security landscape by meeting our customers’ real-time needs and providing our cutting-edge technologies and services to an ever-growing customer base.

Check Point Software Technologies has been honored by Time Magazine as one of the World’s Best Companies and Newsweek’s list of Americas Best Cybersecurity Companies. We've also earned a spot on the Forbes list of the World’s Best Places to Work for five consecutive years and recognized as one of the World’s Top Female-Friendly Companies. If you're passionate about making the world a safer place and want to be part of an award-winning company culture, we invite you to join us.

We’re looking for an experienced demand generation professional to lead demand generation and integrated campaigns for our MSP team. You will work closely with cross-functional teams to build demand across the entire customer journey and drive world-class execution from campaign briefs, audience segmentation, content development, and tactics. You will build a close partnership with our SDR leaders to align on the marketing calendar, lead follow-up, and to optimize meeting conversion rates. You will collaborate with sales leaders to support ABM activities and opportunity progression. This professional is a subject matter expert and has outstanding leadership skills to inspire cross-functional teams.

If you're excited about:

Building modern ABM programs in a partner-led model

Driving pipeline through MSP recruitment and expansion

Creating integrated campaigns that convert across complex buying journeys

Job Description

Demand Generation & Campaigns (25%)

Execute integrated campaigns to drive MSP recruitment, activation, and sell-through pipeline

Run multi-channel programs (email, paid, webinars, content syndication)

Align messaging with MSP value propositions and GTM priorities

Performance & Optimization (25%)

Track performance across pipeline, conversion rates, and account engagement

Optimize campaigns through testing, reporting, and insights

Manage vendors, budget, and channel mix for efficiency and scale

Account-Based Marketing: ABM (20%)

Build and execute ABM programs targeting high-value MSP accounts

Partner with sales to define target lists and account strategies

Deliver personalized campaigns to drive engagement, meetings, and pipeline

Partner & Channel Alignment (20%)

Collaborate with channel, partner, and distributor teams on campaign execution

Support co-marketing and partner-led demand programs

Enable partners with scalable campaign assets

Sales & SDR Collaboration (10%)

Align with SDRs on campaign execution, outreach, and conversion

Build and support account-based sequences and follow-up strategies

Partner with sales to accelerate pipeline and deal progression

Qualifications

5–7 years of experience in demand generation or growth marketing (B2B SaaS or cybersecurity preferred)

Strong understanding of MSP/MSSP business models (services-led selling, multi-tenant platforms, recurring revenue)

Experience building or supporting account-based marketing (ABM) programs

Strong understanding of channel-led or partner-driven GTM models (MSP/MSSP experience highly preferred)

Proven ability to build and execute integrated, multi-channel campaigns

Experience partnering with sales, SDRs, and channel teams

Strong analytical mindset with experience in campaign performance tracking and optimization

Familiarity with marketing tools such as Marketo, Salesforce, and ABM platforms (e.g., 6sense, Demandbase)

This position is posted in multiple territories and your ability to work without sponsorship from an employer now or in the future in the country for which you apply is required.

EOE M/F/Veterans/Disabled