Product Designer, Instagram Cross-Meta Growth

Instagram Home is seeking a senior product designer to lead the IG Cross-Meta Growth Area. This role is responsible for developing innovative, systematic design solutions that ensure Instagram remains simple and high-craft as we help grow existing and new apps such as Instants, Threads, MetaAI, new 0 →1 efforts, and more. The charter of the IG Cross-Meta Growth team is to create holistic solutions that support cross-app growth on Instagram and to develop and uphold principles that uphold simplicity and quality of the Instagram experience. The scope of this work spans all key Instagram surfaces such as feed, reels, stories and profile.

Product Designer, Instagram Cross-Meta Growth Responsibilities:

Partner directly with leads to develop strategy for the Area, make decisions, and communicate directly with Instagram leadership

Lead the development and expansion of Instagram design/user experience principles, patterns, and guidelines that will apply broadly across all of Meta

Innovate, influence, and collaborate to create holistic solutions that support cross-app growth on Instagram

Build bridges across Instagram, Meta and 0-1 efforts that drive top-level outcomes

Communicate principles and decisions directly with Instagram leadership

Minimum Qualifications:

12+ years of experience designing and shipping consumer-facing design systems or products at company-wide scale, leading end-to-end design within large-scale, highly ambiguous domains

Experience defining and driving design strategy and roadmap across multiple product areas, with demonstrated impact on organizational milestones and goals

Interaction and visual design expertise including typography, layout, color, iconography, and mobile and desktop UI, with a track record of evolving complex visual, interaction and motion systems and raising quality standards across teams

Experience prototyping complex product visions using appropriate tools, including AI-integrated prototypes, to influence product strategy and executive decision-making

Experience communicating design strategy and decisions to executive and cross-functional stakeholders, driving alignment across large organizations

Preferred Qualifications:

Experience developing, shipping, and evolving design systems across multiple form factors

and ensuring adoption across multiple product teams or organizations

Demonstrated ability to identify emerging technologies and enable their effective integration into design practice across a large team or organization

Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)

Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)

Experience building and iterating on AI-powered product experiences, including prototyping with live AI models and shaping model behavior through prompt engineering and feedback loops

Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies

Track record of redesigning design workflows using AI tools to deliver measurable efficiency gains and quality improvements at organizational scale

About Meta:

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.

Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@meta.com.

$201,000/year to $278,000/year + bonus + equity + benefits

Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.